Currently reading: JLR sales up 22% as Defender and Range Rover sales soar
British brand expected to announce record profits in May after buoyant end to year

JLR, formerly known as Jaguar Land Rover, sold 431,733 cars globally in the financial year ending 31 March 2024 – a rise of 22% on the previous 12-month period – as the British brand reduced an order backlog that grew to as high as 200,000 cars.

The company blamed the backlog on part shortages – especially chips – coupled with huge demand for the Land Rover Defender and new-generation Range Rover and Range Rover Sport models. 

Those models made up more than half (57%) of its retail (customer) sales in the year to 31 March 2024, with a combined 244,443 cars sold. 

The Defender – which now has a three-model line – was the brand’s best-seller with 114,646 sales, remarkably more than doubling (53.1%)

Register for free to access this article
  • Instant access to all Autocar Business news
  • Regular email newsletters
See all benefits here