Will Rimell

Will Rimell Autocar
Title: News editor

Will is Autocar's news editor. His focus is on setting Autocar's news agenda, interviewing top executives, reporting from car launches, and unearthing exclusives.

As part of his role, he also manages Autocar Business – the brand's B2B platform – and Haymarket's aftermarket publication CAT.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

News

£3750 cut for Ford Puma Gen-E as firm lands highest EV grant

UK government discount drops electric crossover's starting price below that of the Puma Hybrid

£3750 cut for Ford Puma Gen-E as firm lands highest EV grant
News

Changan to launch in UK next month with Tesla Model Y rival

Italian-designed Deepal S07 SUV will be priced from £39,990 and offer up to 295 miles of range

Changan to launch in UK next month with Tesla Model Y rival
News

First look at Hyundai's Renault 4 rival before September debut

New model will sit between Inster and Kona Electric and be twinned with Kia's upcoming EV2

First look at Hyundai's Renault 4 rival before September debut
News

2977bhp Yangwang U9 breaks EV top speed record

Outrageously powerful Track Edition of Chinese supercar hit 293.54mph at the ATP test track in Germany

2977bhp Yangwang U9 breaks EV top speed record
News

Classic V8 Defender gets Series 1 makeover for £250k

New edition is inspired by ‘UKE 80’, the Land Rover gifted to Winston Churchill for his 80th birthday in 1954

Classic V8 Defender gets Series 1 makeover for £250k
News

Audi Q3 Sportback returns for second generation from £39,800

Coupé version of SUV gets fresh look, new interior and choice of diesel, hybrid or plug-in hybrid power

Audi Q3 Sportback returns for second generation from £39,800
News

2026 Hyundai Tucson taps Defender appeal with rugged new look

Korean brand aims to steal buyers from key rivals with radically reinvented fifth-generation family SUV

2026 Hyundai Tucson taps Defender appeal with rugged new look
News

£30,850 BYD Atto 2 to go after Volvo EX30

New EV slots into BYD line-up between Dolphin and Atto 3 in competitive crossover segment

£30,850 BYD Atto 2 to go after Volvo EX30
News

Cupra Tindaya: radical design concept to be revealed at Munich show

"Dramatic" show car will preview the next step in the brand's design language

Cupra Tindaya: radical design concept to be revealed at Munich show
News

Vauxhall reveals wild next-gen Corsa concept with 789bhp

The 789bhp Corsa GSE Vision Gran Turismo “shows where Vauxhall wants to take” its performance sub-brand

Vauxhall reveals wild next-gen Corsa concept with 789bhp
News

Solar to supply a third of energy at JLR HQ

The energy farm is the size of 36 football pitches and is part of a push to reduce grid reliance

Solar to supply a third of energy at JLR HQ

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