Will Rimell

Will Rimell
Title: Deputy news editor

Will is a journalist with more than eight years experience in roles that range from news reporter to editor.

He joined Autocar in 2022 as deputy news editor, moving from a local news background. Will holds a NCTJ Level 5 National Qualification in Journalism with 100wpm shorthand.

In his current role as deputy news editor, Will’s focus is with Autocar and Autocar Business; he also manages Haymarket's aftermarket publication CAT. Writing is, of course, a big part of his role too – stories come in many forms, from interviewing top executives, reporting from car launches, and unearthing exclusives.

Will is an expert in:

  • News writing, especially new car news
  • Sourcing exclusive stories
  • Interviewing, from car dealers to top executives
  • Automotive business and industry news
  • Electric car news
  • New car reviews

Will Rimell Q&A

What was your biggest news story?

I just really enjoy talking to people and asking questions. This has led me to a number of big stories, but the one that’s had the most attention lately was Seat’s boss confirming the car maker may no longer make cars come 2030. A great scoop, and something that came from a rather simple question: “Will you still be a car maker in 2035?”.

What’s the best car you’ve ever driven?

A car journalist’s most hated question. But for the ease of “depends what you define as ‘best’”, it would have to be the Alpine A110. That’s the one that sticks in the brain: 248bhp, 1125kg, nippy, agile, light, sounds incredible for a four-pot and leaves a smile on the face like no other. This truly could be the only car you need, if you didn’t need space for things, or more than two seats, that is…

What will the car industry look like in 20 years?

A question whose answer changes by the week. Electric is clearly the chosen route forward, and the quality of machines currently rolling off production lines is staggering given we’ve still got over 10 years until the ICE ban takes effect. But will it be the only power source in use come 2043? For me, no. Hydrogen has a big part to play – maybe only for HGVs and those vehicles too heavy for pure-electric batteries to truly make a difference – as does combustion power. But, in what form the latter will take, be it similar to the much anticipated synthetic fuels, remains to be seen. 

VW Golf GTI Clubsport front
The Clubsport will be the first UK-market VW to have an illuminated badge
News

New VW Golf GTI Clubsport to be unveiled at Nürburgring 24 Hours

Volkswagen's flagship GTI gets new, meaner-looking face and technical upgrades

New VW Golf GTI Clubsport to be unveiled at Nürburgring 24 Hours
News

JLR to assemble Range Rover and Range Rover Sport models in India

It will be the first time the brand's luxury SUVs have been produced outside of the UK

JLR to assemble Range Rover and Range Rover Sport models in India
News

Production of next Nissan Leaf could begin as soon as March

Work is well under way to electrify the Sunderland plant but keeping operations in the UK "is a real challenge"

Production of next Nissan Leaf could begin as soon as March
Nissan Qashqai front
The new Nissan Qashqai began production today
News

2024 Nissan Qashqai goes on sale from £30,135

Boldly restyled family crossover gets a host of new tech and now tops out at £40,850

2024 Nissan Qashqai goes on sale from £30,135
News

Online used car retailer Cazoo appoints administrators

Firm spent £1.4bn of investors' cash in five years; recently abandoned its signature home delivery service

Online used car retailer Cazoo appoints administrators
Lamborghini 634 hybrid V8 1
Lamborghini's next supercar drops two cylinders - but gains a pair of turbos and an EV motor
News

Lamborghini Huracan replacement has screaming 10,000rpm V8

New '634' supercar gets nearly 800bhp from fastest-spinning eight-pot on the road, plus boost from axial EV motors

Lamborghini Huracan replacement has screaming 10,000rpm V8
VredesteinSevilla SetVexy SVD 4929
Vredestein's new Ultrac Pro will lead the brand's European charge
News

How upcoming tyre brand aims to crack the UK market

Dutch tyre maker Vredestein was founded 115 years ago. Now it's targeting the UK's lucrative summer tyre market

How upcoming tyre brand aims to crack the UK market
smart 1 2024 jh 6
Smart launched the #1 electric crossover in the UK last year
News

Smart #1 recall expected as dangerous seatbelt fault found

Finnish testers conclude "it is not safe to carry three passengers in the back of the Smart”

Smart #1 recall expected as dangerous seatbelt fault found
News

JLR eyes ZEV compliance as 33k join Range Rover EV wait list

All major car makers must hit UK government-set targets or face £15,000 fines per non-compliant vehicle

JLR eyes ZEV compliance as 33k join Range Rover EV wait list
Hyundai e kona 202320231215 0234
Hyundai owners could soon find features such as heated seats behind a paywall
News

Hyundai considering pay-to-use in-car features, such as heated seats

Korean company will also go a step beyond others in using the tech to improve features in older models

Hyundai considering pay-to-use in-car features, such as heated seats
Mercedes EQS facelift front
The facelifted EQS saloon was the first model to receive a traditional front grille
News

Mercedes gives upcoming EVs a more traditional look

Brand wants its electric and combustion cars to be more obviously related as people are now 'used to electric cars'

Mercedes gives upcoming EVs a more traditional look

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