This many models is an extraordinary increase on the BMW M line-up that we’re used to, but the number of times that ‘X’ appears alongside ‘M’ suggests there’ll be a lot of M-Performance cars, as with Mercedes-AMG’s halfway-house models.

Will that undermine the true M models? I suspect not: full-fat AMGs are still massively respected and so, too, you suspect, will be the next M3 and M4.

New M3 to lead 26-car M division onslaught

What's coming when from BMW M

It’s a mark of how far the car industry has come that it almost feels like a surprise, to me, that we’re talking about a new performance car and that, hey, it’ll probably just be another straight internally combusted vehicle. It seems unlikely that M would think about weight reduction sufficiently that its car would need a carbonfibre roof, but that at the same time they’d burden it with the weight of batteries, unless it was a very lean, very mild hybrid.