Citroën is going to make big saloon cars again.
Distinctive, high-tech, comfort-led cars, it says here. Just like the last-generation C6, a distinctive, high-tech, comfortled car that sold by the bucket load, assuming your measure was a particularly small bucket.
I was a big fan of the old C6, with its concave rear window and its freebreathing, easy ride quality. I once drove one home from Austria in a day, the kind of journey that would be torture in a lot of cars but was actually a pleasure in the C6, with its big, lazy diesel engine barely ticking over and a level of quietness to match any executive car of the time.
The attraction of making bigger cars is obvious to car manufacturers. They can’t charge much money for small cars, but they cost almost as much to develop and not that much less to make than a big car. So your margins remain tiny and your profitability is fragile.
Trouble is, while everyone is happy buying a small Ford, Citroën, Renault, Vauxhall and so on, conventional big Citroëns, Fords and Vauxhalls are a different matter. It’s not like there’s anything wrong with them, you understand. Lots of them are quite good, in fact. But they cost enough that you can have an Audi, BMW or Mercedes-Benz instead. So that’s what you do.