Of course, there's no question the Kodiaq is late to the SUV party. Mostly, the Volkswagen Group's mainstream brands have been unusually casual in mobilising to capitalise on booming sales in the segment around the globe, which are up more than 20% year on year, according to latest JATO analysis.
But mobilising it is. From the arrival of the Seat Ateca to the Kodiaq to a raft of Nissan Juke rivals from all its brands, the VW Group is finally set to deliver the goods in the fastest-growing and highly profitable SUV sector. It's good news for customers who like more choice, and company accountants will surely be rubbing their hands with glee.
There were enough hints dropped at tonight's launch to be confident that the Kodiaq is just the start for Skoda. A Kodiaq coupé is confirmed, albeit initially for the Chinese market only, and an overdue revamp of the Yeti and the launch of a Juke rival will swiftly follow.