Propaganda. That’s what got us into the whole ‘oil-burnergeddon’ situation in the first place. Meanwhile, the all-electric lobby is going down an unlit blind alley at warp speed.

If you haven’t noticed, the Go Ultra Low campaign partners are Audi, BMW, Mitsubishi, Nissan, Renault, Toyota, Volkswagen, the Office for Low Emission Vehicles and the Society of Motor Manufacturers and Traders.

It’s all very laudable and alternative power is great, so maybe just as much effort should be put into a campaign for a decent hydrogen infrastructure. Quite how we’ll power plug-in motors when an overreliance on wind causes blackouts seems to be a real concern.

The interesting bit is that the campaigners say they’ve spoken to young people thinking about the cars they’ll be buying in 10 years’ time. Apparently, 80% of 14-year-olds plan to make the first car they buy an electric one. Good luck with that.

A budget of £7500 gets you into a 2011 Nissan Leaf right now, so in three years’ time, when those 14-year-olds can stump up the cash for their first car, they’ll cost maybe £3500. That’s affordable for a 17-year-old’s mum and dad, possibly. The indications are that because it is a Nissan, the batteries should be fine for a few more years yet.