Propaganda. That’s what got us into the whole ‘oil-burnergeddon’ situation in the first place. Meanwhile, the all-electric lobby is going down an unlit blind alley at warp speed.

If you haven’t noticed, the Go Ultra Low campaign partners are Audi, BMW, Mitsubishi, Nissan, Renault, Toyota, Volkswagen, the Office for Low Emission Vehicles and the Society of Motor Manufacturers and Traders.

It’s all very laudable and alternative power is great, so maybe just as much effort should be put into a campaign for a decent hydrogen infrastructure. Quite how we’ll power plug-in motors when an overreliance on wind causes blackouts seems to be a real concern.

The interesting bit is that the campaigners say they’ve spoken to young people thinking about the cars they’ll be buying in 10 years’ time. Apparently, 80% of 14-year-olds plan to make the first car they buy an electric one. Good luck with that.