It may have more than twenty different driver aids and a cruise control system that effectively allows for semi-autonomous driving, but Citroën didn’t spend much time talking about any of them at the European reveal of the C5 Aircross.

Instead, the company spent most of the day extolling the virtues of padded seat cushions and hydraulic suspension.

While other manufacturers are chasing a sporty feel above all else, Citroën is going in the opposite direction, with a pothole-absorbing ride and seats you sink into.

And honestly, it’s refreshing to see, especially at this end of the price spectrum. After all, comfort is a given in the Bentley Bentayga, but it’s rare for it to be the focus of a car costing a tenth of the price.

Comfort, both inside and when on the move, has been one of Citroën's values for years, but its reputation for reasonably priced wafty rides has perhaps been lost in recent years in the transition to SUVs.

The revised C4 Cactus kicked off a renewed focus on comfort last year, and now the C5 Aircross has established it as a trend. The hydraulic cushion suspension system is currently only found in these two cars, but it was developed to work across the whole range.