The only surprising thing about Audi and Lamborghini giving the green light to the Urus super-premium SUV is that it took so long.
It’s just over three years since the concept was unveiled the night before the Beijing Auto show in 2012.
With premium brands so often keen on using their heritage as a guide to the future, Lamborghini was by far the best placed of all the super-premium brands to enter the SUV market.
Few car enthusiasts are not familiar with the bizarre LM002, a giant pseudo-military vehicle, which is said to have begun life as a vehicle aimed at oil exploration companies.
Made for just six years - and totaling just under 300 units - the LM002 is long way from the Urus, but it’s the kind of historical justification that Porsche and Bentley didn’t have for their incursions into the premium SUV market.
There’s another, much more important, reason for the Urus to be added to the Lamborghini portfolio. As Lambo boss Stephan Winklemann pointed out at the time in Beijing, Lamborghini needed a third model line that would provide longer-term sales stability.
He said: 'The extreme supersports segment was very sensitive to new product launches and economic downturns. It is very clear that Lamborghini needs a wider customer base to ensure long-term profitability.'