Despite plenty of talk of the death of the motor show, most major carmakers still put in considerable effort to draw in punters to their displays and stands. The Los Angeles motor show was still teaming with people eager to poke and prod at most brand’s latest models. Except, that is, on General Motors’ show stands.
GM’s big brands were there, alright, with the sizeable stands and full spectrum of product that you’d expect for its home market show. But every time I walked past the Cadillac, Buick, GMC and even Chevrolet stands, the people looking after the exhibits outnumbered the visitors looking at the cars.
Yes, it was a media day and the halls were not full of buying public, but I still suspect the punters have little interest in what GM’s formerly dominant brands have to offer. The buzz was over at the German and Japanese makers, most with something new and/or relatively exciting to show off, whereas none of GM’s stands had an all-new car on display.