Buick already sells a rebadged version of the Insignia, called the Regal
Buick also sells the Encore, a rebadged Vauxhall Mokka
Opel-Vauxhall and Buick will develop more joint-venture models in the future.
The two General Motors brands have confimed they will increase their commitment to new model collaboration.
“My role is to make Buick and Opel work,” Adams told Autocar. “Some Buick and Opel models are quite close in terms of customer requirement, and the band width of both can grow. But the cars must look tailored for the brand. They won’t look badge-engineered.”
The Buick Riviera and Opel Monza concepts are cases in point; both are similarly proportioned two-door coupés but offering different executions.