9 June 2010
News

BMW has introduced the latest innovation to graduate from their Research and Development Center: BMW Active Sound. The technology minimises or changes what a driver hears in the cabin.

This is considered important for BMW when it comes to diesel cars, as they are perceived to have an unattractive sound – particularly in North America.

Autocar is given a demonstration of the technology turning a Mini's rumble into V8 style "burble".

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