What is it?
Here we have the cheapest Volkswagen you can buy today. That also makes the Up 1.0 the most literal representation of a volkswagen – or people’s car – there is and therefore one of the most important models for the Wolfsburg company to get right.
When the Up first went on sale in the UK eight years ago, you could buy one for £7995. After a facelift in 2016 and now a mild update for the 2020 model year, introducing full WLTP compliance and a modest increase to the amount of standard safety kit, you can’t get one for less than £12,440. Or £12,840 if you want the inherently more practical five-door model, which seems a no-brainer.
Inflation is partly to blame for that eye-catching price increase, of course, but of more relevance is the fact that today’s entry-level model (one shorn of a trim level name, having previously been known as the Take Up) is better equipped than it was back then.
New additions to the standard spec sheet include lane-keeping assistance, front and rear curtain airbags and a neatly designed smartphone cradle atop the dashboard to deal with your infotainment. After all, why add significantly to the price of a car by adding a touchscreen system when almost everyone will want to use Android Auto or Apple CarPlay anyway?
That’s in addition to the air conditioning, electric front windows (the rear pair still only pop out a few degrees) and alloy wheels – in this case, a particularly attractive 15in set (pricier models get 16in or, on the sporty Up GTI, 17in rims).