The basic cost of our 2.0-litre BITDI 4Motion model is £39,955 – an almost exact match for a 420d xDrive Sport Gran Coupé with BMW’s superb automatic gearbox.
That car’s 187bhp is easily outgunned by the Arteon’s 237bhp, though – and an equivalent 3.0-litre 430d is another £5000.
The VW will also suffer greater depreciation than the Audi. After three years, the Arteon is predicted to lose 58 percent of its original value compared with 52 percent for the 3.0-litre A5 Sportback.
That said, buy the Arteon in the trim VW expects you to – R-line with the 148bhp 2.0-litre TDI and seven-speed DSG gearbox – and you’ll get a handsome car with class-leading space and the latest in-car tech, not to mention a low first-year tax of £160, thanks to its 116g/km CO2.