Polestar’s desire to challenge the accepted way of doing things has an influence even on the buying process of this car.
It says that it wants each 1 customer to feel like they’re having a curated ownership experience; one made special because it’s mainly defined on their behalf, rather than by them first-hand. It’s a refreshing approach, and the thinking is that there’s no such thing as a base-model 1.
For £139,000, you well might hope that would have been the case anyway. Even so, every car gets those expensive Öhlins dampers as standard, for example, as well as a full suite of driver assistance systems and a 15-speaker Bowers & Wilkins stereo. There’s a palette of five paint colours, each of which comes in either a gloss or matt finish (matt paint is the 1’s only cost option, at £4500) and three no-cost-option choices of wheel design, all 21in in diameter.
Those drawn to the car for its extended zero-emissions range will find that it’s good for most of it in day-to-day use; we averaged 70 miles before running out of battery charge on a couple of tests, also discovering that the car will then proceed in Hybrid mode at just over 40mpg – very impressive for a car of this performance.