Defining the style in which you want the Urus to make its way forth means engaging first with the car’s ‘tamburo’ driving mode selector: a slightly plasticky edifice of a lever at the base of the centre stack that, annoyingly, only allows you to cycle through the car’s set menu dynamic calibrations (Strada, Sport, Corsa, Sabbia, Terra and Neve) in one direction.
Select Strada and that 641bhp turbo V8 remains surprisingly muted, the gearbox progressive in its step-off, and the car generally fairly comfortable and refined, and no more imposing to use than many other luxury SUVs. You suspect one key part of the Urus’s dynamic brief was to be the Lamborghini that anyone could drive, and it’s an undeniable success in those terms.
Flick down into Sport mode and the ramping up of the car’s control weights and its response rates, of the vocality of its engine, and of the gearbox’s prevailing state of alert are all stark. All of a sudden, the Urus wants you to be excited. And even though the exhaust starts to bellow at twice the volume than it was before, you can’t miss the sheer quantity of digitised V8 warble that’s coming from the car’s door speakers, or the impression that your level of sensory arousal is being manipulated in quite heavy-handed fashion. Moreover, as suited as it may be for service in a heavy SUV, that turbo V8 engine doesn’t quite have the extravagant charismatic swagger to seem perfectly at home in a Lamborghini – with or without the digital modification.