Rio prices start from under £14,000 for the entry-level, '1'-grade petrol, rising north of £20,000 for the range-topping versions; prices that won’t instantly scream ‘bargain’ at anyone in a market where plenty of fresher budget players have stolen in of late and undercut what used to be a more simple, bread-and-butter value proposition.
Monthly finance deals are a little more tempting, though, with Kia offering near-£2000 deposit contributions on retail PCP deals as these words were written. Put your own £1750 next to Kia's deposit on the car, and a 1.2-litre '2'-grade Rio could be yours, over a three-year, 10,000-mile-a-year term, for less than £220-a-month.
The car comes in a choice of four trim levels (1, 2, 3, GT-Line S), and metallic or mica paint shades remain the only cost-options on most grades - so few buyers couldn't claim that choosing a car wasn't being made simple for them.
‘2’-trim cars will likely be popular and get 15in alloy wheels, heated door mirrors, electric windows all round, cruise control, rear parking sensors, leather-trimmed controls and the 8.0in touchscreen infotainment system we mentioned earlier. For active safety kit you get Kia's Forward Collision-Avoidance Assist, Lane Keep Assist and Lane Follow Assist systems here for no extra charge, the first one (an autonomous emergency braking system) being capable of detecting cyclists and pedestrians as well as cars, which should please the safety-conscious.