What is it?
If the arrival of the Audi E-tron on British roads suggests one thing, it’s that the Cold War is well and truly starting to heat up. Not the one from the history books, of course, but the growing skirmish being waged at the premium end of the electric SUV market.
It’s a tussle you’ll probably be familiar with. Tesla struck first with its trailblazing Model X, and in 2018 Jaguar retaliated with the I-Pace. Mercedes-Benz is set to enter into the fray with the EQC later this year, as is BMW with its forthcoming iX3. There must be some sort of domino-based metaphor in there somewhere.
Anyway, the E-tron. It’s a shot across the bows of the world’s established high-end car makers, signifying that Audi isn’t about to sit back and let its rivals capitalise on an ever-growing appetite for plush, eco-friendly cars. And so far, the E-tron’s formula looks to be a convincing one; it has an image that’s indisputably Audi, with a spacious, materially rich interior, and a technology roster entirely befitting of the type of car that might well represent the future of motoring.