Ford confirms its big revival of the Puma name will begin on 26 June with the reveal of the new Nissan Juke rival
3 April 2019

Ford will return the Puma name to its range this year, and the Fiesta-based crossover is now confirmed for a reveal in the coming days. 

The sportier, more style-oriented sibling to the Ford Ecosport will target the upcoming Nissan Juke, Peugeot 2008 and Mazda CX-3 when it goes on sale in the next few months. 

The new car, which has previously been spied testing in camouflage, will take the name of the two-door coupé the firm produced between 1997 and 2002 - also built on a Fiesta platform. 

At first the new model was believed to be a replacement for the Ecosport, but we now know it will sit alongside that car as an alternative led on style and driver appeal. The Puma’s design can be seen in part in Ford’s teaser image of the car, showing its front and side profile will be significantly different to the Ecosport and has more in common with the latest Fiesta and Focus

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Expect an interior that’s similar to the Fiesta and Focus, too, with the brand’s dashtop-mounted SYNC touchscreen infotainment system and much of the same switchgear. It will also offer a bigger boot, with 456 litres of ‘uncompromised’ luggage capacity. Ford will balance an SUV-like higher seating position with the desire to retain the Fiesta’s driver focus. 

Ford has also revealed that the new Puma will be offered with a 153bhp mild-hybrid powertrain, featuring a 1.0-litre Ecoboost three-cylinder turbo petrol engine mated a 48V belt-driven starter motor generator. Expect lesser versions of the same engines without mild-hybrid tech alongside a diesel option, too.

Stuart Rowley, Ford’s European boss, said the new Puma would “really resonate with compact car customers in Europe” through “progressive and evocative styling”.

Ford has yet to give any further technical details of the car, which will be built at its Craiova plant in Romania. It will sit alongside the existing Ecosport in its compact SUV range, and is part of Ford’s major European overhaul to focus on more profitable market segments.

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Comments
25

3 April 2019

 Yes, this thorny subject, it almost seems that car makers are wanting us to only drive an SUV type vehicle, why?

Peter Cavellini.

289

3 April 2019

No Peter, it is the other way round.

Ford are responding (belatedly) to a market which is primarily SUV....the segment completely dwarfes all others in terms of sales.

It seems crazy that an American manufacturer would let the SUV market pretty much pass them by, but that is what Ford have done. 

Now they have woken up to the fact and are responding.

It seems that you can never be too late to join this feeding frenzy...as can be seen by SEAT's recent SUV's followed by instant gains in market share!

3 April 2019
289 wrote:

No Peter, it is the other way round.

Ford are responding (belatedly) to a market which is primarily SUV....the segment completely dwarfes all others in terms of sales.

It seems crazy that an American manufacturer would let the SUV market pretty much pass them by, but that is what Ford have done. 

Now they have woken up to the fact and are responding.

It seems that you can never be too late to join this feeding frenzy...as can be seen by SEAT's recent SUV's followed by instant gains in market share!

100% Ford are late - but that's better than having market dominance and letting that pass you by! ..... Insert JLR bashing here.

3 April 2019
289 wrote:

 

It seems crazy that an American manufacturer would let the SUV market pretty much pass them by, but that is what Ford have done. 

 

In the US Ford went all in, and won't even sell a saloon car (or hatchback) anymore (only Mustang - the rest will be SUVs). Nissan did similar in the mid 2000s, keeping the Micra as it was popular.

3 April 2019

Yes, we actually need more 'SUVs' (which aren't actually SUVs at all, but just higher hatchbacks).  All I see all day are Mokkas, so I'm not surprised Ford wanted a piece of that.  It is the future.  A few years ago I stated that the future will be made up of electric small 'SUVs' and electric city cars.  I was told I was an idiot (yes, not for the first time or the last!).  The new Mokka is due out next year, so the Puma had better be good.

3 April 2019

153 bhp in a B-Car sounds like fun! .. and with a little mountune magic pushing 200? :D

Fingers crossed this is more a crossover than SUV however!

3 April 2019

There's only so far you'd want to push a 1.0 triple in a THB (tall HatchBack) or any segment for that matter

typos1 - Just can’t respect opinion

3 April 2019

Let's go with that.  Hopefully, Autocar writers can pick it up and stop calling something an SUV when it clearly is not!  It's driving me nuts.

SUV:

"Sport-utility (vehicle), SUV or sport-ute is an automotive classification, typically a kind of station wagon/estate car with off-road vehicle features like raised ground clearance and ruggedness, and available four-wheel drive. Many SUVs are built on a light-truck chassis but operated as a family vehicle, and though designed to be used on rougher surfaces, most often used on city streets or highways. In recent years, in some countries the term SUV has replaced terms like "Jeep" or "Land-Rover" in the popular lexicon as a generic description for light 4WD vehicles."

3 April 2019

...for High Sided Hatchbacks after Rolls Royce went with High Sided Vehicle for their Cullinan.

3 April 2019

Read "same again" new SUV.

Citroëniste.

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