Limited-run two-door conversion from Niels van Roij Design will be priced from £275,000
Felix Page Autocar writer
19 March 2019

London-based coachbuilder Niels van Roij Design has revealed its new Adventum Coupé, based on the current-generation Range Rover. It sports an extended two-door design that revives the concept of the recently axed Range Rover SV Coupé

Just 100 examples of the Adventum will be produced, priced from between £275,000 and £375,000 depending on the specification of the base vehicle chosen for modification. This means it will be at least £35,000 more expensive than the SV Coupé Land Rover's Special Vehicle Operations division had intended to bring to market. 

The Adventum’s hand-built body is aluminium, while the customer can choose from a range of luxurious materials to upholster a custom-built interior. 

The company says no two Adventum Coupés will look the same, with work already underway on the first example. 

A spokesman for the firm said the production run is unlikely to be extended, because "real exclusivity is increasingly hard for those interested in a unique automobile to come by. What truly is important to Niels van Roij Design, and our client base, in that light is offering genuinely exclusive motorcars."

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Company boss Niels van Roij said personalisation options for the Adventum Coupé include “highly polished woods, personalised tread plates, extraordinary one-off colour-coded leather hides in chic patterns” and even materials such as tweed. 

Aside from the lack of rear doors, the Adventum is marked out from the standard Range Rover by a horizontally slatted front grille and exterior badges displaying the name of its designer in place of the usual Range Rover branding.

Van Roij said the Range Rover was chosen as the base model because it is “an exemplary work of industrial design”, the original having been displayed in the Louvre in 1970. 

Construction of each Adventum Coupé will take six months and will begin after the customer has paid a £50,000 deposit. 

In 2018, Niels van Roij Design revealed a coachbuilt Tesla Model S Shooting Brake, and previously contributed to the development of the new London taxi.

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Comments
9

19 March 2019

 £275,000 or £2.75 million it wouldn’t matter, someone somewhere would buy one, heck, the Sultan of Brunei would buy the lot!

19 March 2019

...Is what he meant to say, dear me get a new spellchecker Pete C.

 

"Disliking misspelt sarcastic quotes since 1983"

19 March 2019
kboothby wrote:

...Is what he meant to say, dear me get a new spellchecker Pete C.

 

"Disliking misspelt sarcastic quotes since 1983"

come on...its obvious. You should know that he is trying to say "kill surprises"

20 March 2019
kboothby wrote:

...Is what he meant to say, dear me get a new spellchecker Pete C.

 

"Disliking misspelt sarcastic quotes since 1983"

As you might have guessed I didn’t pass O’ level French......

cdp

19 March 2019

It’s more sensible for a coachbuilder to work on these super low volume models than JLR if they are struggling to develop their mainstream models.

 

I wonder if Vanden Plas went with MG or Jaguar?

 

I assume Jag must have it or we’d be seeing plastic chrome grilled MG3s with fake wood and synthetic leather interiors by now...

19 March 2019
cdp wrote:

It’s more sensible for a coachbuilder to work on these super low volume models than JLR if they are struggling to develop their mainstream models.

 

I wonder if Vanden Plas went with MG or Jaguar?

 

I assume Jag must have it or we’d be seeing plastic chrome grilled MG3s with fake wood and synthetic leather interiors by now...

Nanjing bought the name.

Plastic chrome grilles and fake leather interiors like Mercedes you mean ?

Doesnt matter whether its fake leather or real leather, its all low end shite for utility cars where wipe down interiors are useful, no place in luxury vehicles.

20 March 2019

It must be scary to be in JLR and know that every model you drop or shelve will be picked up by coachbuilders.

Ie. we'll be seeing a coachbuilt Disco svx yet

20 March 2019
JMax18 wrote:

It must be scary to be in JLR and know that every model you drop or shelve will be picked up by coachbuilders.

Ie. we'll be seeing a coachbuilt Disco svx yet

I bet quite a few people would pay for a coachbuilt Discovery 4...

20 September 2019

This is really an impressive article. This is the best one in this price range

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