A report from The Korean Car Blog states strongly that the reveal, set to take place in South Korea, is planned for 17 February. This is also the date that domestic-market order books will open for the new car, the publication claims.
It could mean that the Sorento's European premiere would be the Geneva motor show in early March, although Autocar is awaiting confirmation of this from Kia UK.
Recent spy shots revealed that it has a more square-edged design than its curvy predecessor, with the brand’s tiger nose grille visible within a new front-end profile. Kia also appears to be benchmarking the new SUV alongside the pricier BMW X5, showing the Korean firm's ambition for the model.