That headline price is for the base MX-30 SE-L Lux and includes the £3000 government grant. It features 18in alloys, LED headlights, a head-up display with traffic sign assistance, radar cruise control, an 8.8in touchscreen display with sat-nav, Apple CarPlay and Android Auto mirroring, and a separate 7.0in climate touchscreen as standard.
Further kit includes a host of driver assistance tech such as rear cross traffic alert and emergency lane keeping with blind-spot assistance. All MX-30s come with a Type 2 AC charging cable and a socket for 50kW rapid charging.
Stepping up to First Edition, which is the only model currently available to pre-order, adds new colour options, adaptive LED headlights, different LED rear lights, an orange-and-stone leatherette interior and eight-way adjustable and heated front seats. Just 500 First Editions will come to the UK in the first wave of deliveries.
For just £50 more (presumably to fill the gap once the First Edition sells out), the £27,545 Sport Lux gets electric seats and the option of more colours, including a three-tone design combining three body colours.
Range-topping GT Sport Tech brings a power and tilt sunroof, a heated wheel, a 12-speaker Bose surround sound system and a 360deg rear-view camera. Customers can reserve a car for £800 for delivery, estimated to be before the first quarter of 2021 ends.
The MX-30 will shake up the EV market when it arrives, shunning typical characteristics, such as silent motoring and one-pedal driving, that are found in EVs.
The maker's first electric model will deliver 141bhp and 195lb ft from an electric motor powered by a 35.5kWh battery, offering a range of 130 miles. This is far less than many rivals, such as the 279-mile Hyundai Kona Electric, but Mazda says it exceeds the 31-mile average daily drive of European customers.
Mazda added that it has chosen a smaller battery to achieve better emissions through the entire life cycle of the car. Its research has found that a 35.5kWh battery produces fewer life-cycle emissions overall than a petrol-powered Mazda 3 or an EV using a 95kWh battery (as the Audi E-tron) does.
Christian Schultze, Mazda Europe's R&D boss, said: “We should not be excessive with battery size. We should consider how much range does a customer really need and how much battery [capacity] can we avoid to reduce CO2 substantially.”