Italian firm commits to building Tesla rival at historic Modena factory, with first pre-series production models due next year
James Attwood, digital editor
12 February 2019

Maserati will upgrade the production lines at its Modena factory later this year in preparation to start work on its Alfieri electrified supercar.

The Italian firm confirmed its commitment to production at Modena, where it has been based since 1939, following a meeting with local government officials and unions. The site will focus on making “special high-performance, high-technology sports cars”, and work will start on upgrading the facilities there this autumn.

Once the upgrade is complete, Maserati will start pre-series production of a “characteristically Maserati sports car” in the first half of next year. While the firm did not name the Alfieri, it confirmed that it was putting the long-awaited two-seater into production as part of its five-year business plan announced last June.

The Alfieri is based on a concept first shown in 2014. It will be offered in coupé and convertible forms and with a choice of three powertrains, all of which will be electrified. They will include an electric version, which will use a tri-motor, four-wheel-drive system with torque vectoring and 800V battery technology, and a plug-in hybrid.

Speaking last year, Maserati boss Tim Kuniskis said the Alfieri will “offer an unparalleled mix of performance and luxury”, with a 0-62mph time of around 2.0sec and a top speed of more than 186mph. It will also feature active aerodynamics.

Making pre-series production models of the Alfieri in the first half of next year would likely put the model on course to go on sale in mid-2021.

The Alfieri will replace the Granturismo and Grancabrio at the top of Maserati’s range, which the brand is aiming to completely renew by 2022. The plans unveiled last year include new versions of the Quattroporte, Ghibli and Levante, along with a new SUV that will sit below the Levante.

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While Maserati laid out that plan just eight months ago, the firm notes that it is currently “under revision”.

Autocar recently revealed that parent company Fiat Chrysler Automobiles is planning to refocus Maserati by separating it from the Alfa Romeo brand.

Read more

Maserati plans shake-up to combat sales slump

Maserati to take on Porsche and Tesla with Alfieri, new SUV and four EVs

Maserati firms up plans for electric sports car (from 2016)

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Comments
9

12 February 2019

... but, on its own, this new electric model is not going to save Maserati. 

FCA needs to commit to a product portfolio plan for each the brands which it wishes to sustain.  Look at Alfa and Maserati (not being run separately); each has 2 or 3 'new' models launched over the last 3-5 years, and then nothing, so all momentum is lost and then sales dwindle again. I can't believe either brand is on track to recover the development costs of those models.

 

Hence, in the longer term, it's hard to see Alfa, Maserati and even FIAT surviving on such meagre offerings.

The car-buying public gets what it deserves, unfortunately ...

12 February 2019

Looks like a rival for the new Jag XE/XF EV, jet its more of an F-type rival aesthetically. 

Crazy how fast europe is catching up with Tesla

Except they actually look decent, which is why Tesla will soon be in trouble

Jameson

12 February 2019
LJames wrote:

Looks like a rival for the new Jag XE/XF EV, jet its more of an F-type rival aesthetically. 

Crazy how fast europe is catching up with Tesla

Except they actually look decent, which is why Tesla will soon be in trouble

I'm no Tesla fanboy, but they actually have EVs you can buy, all this is is another press release of a car you will (may) be able to buy in two/three/x years time. I think the only actual current rival to Tesla that is on sale is the Ipace, with the Kona/Niro?Leaf/Zoe flying the flag for mainstream BEVS. I am looking forward to a time when there a loads of BEV models on sale, but I am so bored with all the press release promises and teasers of distant future models such as this and todays Taycan 'news' article. 

12 February 2019
LJames wrote:

Crazy how fast europe is catching up with Tesla

Tesla designs all its cars as EVs while such a reputable firm as Mercedes decides to share the structure and body of its EVs with conventional cars, which means compromises in packaging.  

12 February 2019

I couldnt agree more with the previous comment. Not only do they not deliver on model promises, in Alfa's case they are poorly marketed , options are put in hugely expensive packs , no awd on Giulia , inability to replace the 10 year old Guilietta, new Csuv to be based on Jeep Platform = rubbish having driven one. They are supposed to have 8 cars by now, we got 2. They also dont understand the image of dealers in selling premium products - look at JLR new showrooms versus an alfa dealer. I am actually an alfa fan but a disappointed one!

12 February 2019

Hope the real car doesn't have the proportions of the drawing. Otherwise it would be an EV that still thinks itself as a conventional ICE car.

12 February 2019

Whatever FCA 'top end' brands do do they need to do it quickly.

typos1 - Just can’t respect opinion

13 February 2019
xxxx wrote:

Whatever FCA 'top end' brands do do they need to do it quickly.

Don't worry too much about FCA. The Agnelli family has grown considerably richer through the good offices of the late Sergio Marchionne and, consequently, with that huge financial buffer (not to mention its vastly diverse financial interests... Excor, anyone ?) the family, I suggest, is pretty content for their 'premium brands' to hang on by their fingertips, with the exception of Ferrari which, of course, does very nicely.

If they were genuinely serious they'd be looking at a punt of 25+ Billion Euro over a 10 year period to develop and integrate the Fiat/Alfa/Maserati brands to rival VAG. They simply don't need nor want to wreck the family's fortunes when they can do "very nicely thanks" by playing adequate short-term 'keepy-uppy'.  Billionaire family dynasties think very differently from us.

 

 

BertoniBertone

13 February 2019

0-60 in two seconds, just think about that, there your doing sixty in less time it takes to think about it, not going to be relevant anymore, is it?, so, the same will go for top speeds, once power outputs from Batteries go past 1000V what will there be left to prove?, plus, has anyone thought about the abilities of the drivers to control this much instant power/ torque?, I think there’s going to have to be a limit because of the power alone, yes, we still don’t have them on today’s Hyper Cars, doesn’t mean we can handle them,it just means most are only driven at 7/10ths, the fear factor, the self preservation thing, no, performance figures ar3 going to be meaningless, so, who cares if your can do 100mph in less than seven seconds, it won’t b3 the exception, it’ll be the norm.

Peter Cavellini.

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