Italian brand pledges to attack market with variety of new models, including battery electric cars

Maserati is plotting to take on Porsche and Tesla by launching ambitious new models in the next five years, including its long-awaited Alfieri supercar, a small SUV and four all-electric cars.

During the Capital Markets Day speech of parent company Fiat Chrysler Automobiles, Maserati boss Tim Kuniskis said: “From a product standpoint, it may look as if Maserati is challenging Porsche and Tesla. We are. We’re going to accomplish this by bringing the market something no other player in the industry can match.”

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He said part of the brand's uniqueness came from that all Maseratis, including the fully electric ones, will use powetrains created by Ferrari.

Leading the line-up expansion would be a halo car, the Alfieri, available in coupé and convertible forms. It will be built on a new aluminium space frame, with a fully modular chassis with three “state-of-the-art powertrains, including plug-in hybrid”, according to Kuniskis. One will be an all-electric version using a three-motor, all-wheel drive system offering torque vectoring. It will feature 800V battery technology.

Kuniskis said that the car will “offer an unparalleled mix of performance and luxury”, before revealing that it would be capable of reaching 62mph in around two seconds — making it a rival for the hottest Tesla Model S variants — and have a top speed of over 186mph.

The Alfieri concept was first shown in 2014, when it was powered by a V8 and scheduled for production in 2016. But legislative pressure on emissions and fuel economy meant a V6 powertrain became the favoured option. It’s therefore likely that the Ferrari-built 3.0-litre V6 unit used by the Levante will form the base of the Alfieri hybrid's electrified powertrain.

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Comment: Behind the scenes at the FCA Group Capital Markets Day

Also confirmed by Kuniskis is a new SUV to sit beneath the Levante SUV in Maserati’s range. Buoyed by the success of the Levante, which has helped to grow Maserati’s annual volumes from 30,000 units in 2014 to 50,000 units in 2017, the smaller SUV will seek to chase even larger volumes. The target is for Maserati to reach 100,000 cars by 2022.

Another key part of this new strategy and the brand’s assault on Tesla will be the launch of four fully electric cars, sold under a new ‘Maserati Blue’ moniker. Alongside the aforementioned electric version of the Alfieri and Alfieri cabrio, there will be electric versions of the next Quattroporte and Levante using the same powertrains.

Plug-in hybrid versions of these cars are also due as part of Maserati’s plans to expand into as many segments and categories as possible with each of its models. In total, there will be eight plug-in hybrid Maseratis on sale by 2022.

Additionally, Maserati will replace the Ghibli by 2022, while all other models in the line-up will be updated. Included in the scheduled range of updates will be Level 3 autonomous tech, which allows cars to drive themselves in certain scenarios.

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Comments
7

1 June 2018

 When will we stop being infatuated with top speed?, you can only go so fast before we the biological interface can’t cope, if we had a Rail system like Japan where Trains travel at three four hundred miles per hour we could have quieter Roads and time to enjoy the scenery, so 0-60mph in 2seconds, how soon would we get bored with that?, no I think the revolution is inside the Car, more tech to keep us informed to amuse us to pass the time, whose driving?, might not be you,the Car takes care of the stress, still think the future s bright..?, Maserati..., could be fun.

Peter Cavellini.

1 June 2018

Why do they keep throwing them? Just so that they can be proven wrong when the time eventually comes? Jeebus...

I'd also like to know where the " 50k in 2017 " figure came from. From what i can source, they sold 10k in the EU and 14k in the US ( up from 6k + 13k in 2014 ). So...

 

 

1 June 2018

Omigod- is that true?

They may start making relaible cars then- if they use other peoples electric motors and gearboxes..

Then again...

1 June 2018

I have no idea what Autocar thinks of all this - they never tell us.

 

Personally?  Maserati is not meant to be a company of numbers.  I don't give a stuff about 0-60 or top speeds.  It's Just babyish nonsense, like saying a Yamaha is better than a Steinway because it is louder.

 

So I think they are chasing a false god, and that this is all sad and misguided.

1 June 2018

Why must every product plan and new model be described as 'taking on'? Do Autocar think that Maserati have not already been trying to take on Porsche through the 3200, 4200, Gran Turismo, Quattroporte and Levante? It's only the Ghibli that's not 'taking on' Porsche.

1 June 2018
I assumed it was a picture of the rear of the Alfieri, but seen elsewhere that it is actually the SUV to sit below the Levante (presumably it will be a reskin and retune of the Stelvio?). The Alfieri could be brilliant,if it arrives this time....

2 June 2018

Just as they have "spun-off" Ferrari (with a proportion of Ferrari company shares traded in New York, and Europe), that same degree of corporate, financial, independence and protection, needs to be extended to the (to be) remaining companies that will be - still - be producing cars in Italy, Alfa-Romeo, Maserati, and . . . . JEEP !!A token - maybe only 10% - mutual exchange of shares between each/all these four "specialist" producers, would confirm and consolidate their continued co-operation, and commercial independence from predators!The obvious abbreviation for JUST the four Italian companies, would - of course - be "FA-RM" . . .. . . Ferrari, Alfa-Romeo, Maserati.(Whilst that might mean something in the English language, it is not known if it might be offensive in any other language!).When JEEP is included, this group of semi-autonomous, independent, specialist, companies would/could be referred to as the "FA-RM JEEP".Just as Audi was/is managed separately, independently from VW, removing the "FA-RM JEEP" to an "at arms length" financial, commercial, managerial, position . . . would enable the "parent" FCA to then apply all its - MUCH NEEDED - expertise, attention and concentration onto the remaining FIAT and Chrysler-Dodge.

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