Currently reading: Ford Focus Vignale: top-end trim axed due to slow sales

Premium-badged hatchback discontinued; cheaper ST-Line and Active X variants top revised range

Ford has discontinued the range-topping Vignale edition of its Focus hatchback, citing slow sales. 

A spokesman told Autocar that the Vignale accounted for just 4.4% of Focus sales, while the rugged Active X Vignale claimed just 2.2% of sales. 

The two trim levels remain on Ford's online configurator but have been removed from price lists permanently going forward. 

The standard Focus range is now topped out by the ST-Line X, priced from £26,575 -  £1635 less than the Vignale - and equipped with 18in matt-black alloy wheels, LED headlights, red brake calipers, heated front seats and a 12.3in digital instrument cluster. 

The jacked-up Focus Active remains available without the Vignale package, with X trim now topping the line-up from £26,625. 

Equipment that was standard to the Vignale is now available exclusively on an optional basis for other trim levels. Among these are a wide-view reversing camera, Windsor leather seats, adaptive LED headlights and a head-up display. 

Vignale trim remains available on the Ford Fiesta supermini from £23,950, the Ford Puma crossover from £25,745 and the Ford Kuga SUV from £32,865. 

It's also still available on the Mondeo saloon and estate from £32,895 but, as confirmed in recent weeks, that model will be discontinued entirely in March 2022

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Felix Page

Felix Page
Title: Deputy editor

Felix is Autocar's deputy editor, responsible for leading the brand's agenda-shaping coverage across all facets of the global automotive industry - both in print and online.

He has interviewed the most powerful and widely respected people in motoring, covered the reveals and launches of today's most important cars, and broken some of the biggest automotive stories of the last few years.