Launched as Ford’s first “world car”, the Mondeo has been on sale since 1993 and is currently in its fifth generation. It has historically been one of the brand’s core global models - selling more than 86,500 units in 2001 - but its market share has dwindled in the face of the growing popularity of SUVs and Ford sold just 2400 units in 2020.
A Ford spokesperson told Autocar that the main reason for ending Mondeo production comes down to “changing customer preference” and that Ford is “evolving our passenger vehicle range in Europe to meet changing customer needs as we move to an all-electric future”. In 2020, 39% of all Ford models sold were SUVs and crossovers, an 8% year-on-year increase.
The news that there will be no replacement for the Mondeo in Europe suggests that the coupé-shaped Ford crossover model widely tipped to adopt the nameplate will not be sold in the region.
Spotted recently in camouflaged prototype form - and then uncovered in leaked images - the SUV appears to bear minimal resemblance to the existing car, including on the interior, which looks to make a move upmarket with heavy use of premium materials, and a touchscreen control panel spanning the width of the dashboard.
With the Mondeo headed for retirement, Ford's UK passenger car line-up comprises just the Fiesta and Focus in the non-SUV B- and C-segments. Both cars have recently received mild-hybrid engine options and are due for mid-life updates towards the end of this year, as previewed by a pair of test mules recently spotted testing on public roads.
Questions remain over what will happen when the two hatchback models reach the end of their life cycles in 2023 or 2024. Ford's European line-up will be all-electric by 2030, and it is unlikely to launch new pure-combustion-engined models in the run-up to that deadline.