The new DS 7 Crossback will kickstart a new model blitz by the upmarket French brand, during which it will launch a new car every 12 months for the next six years, including a family of SUVs.
Speculation suggests that the DS 7 Crossback, which goes into production early in 2018, will be followed by the launch of a DS 3 Crossback, to rival the Audi Q2. A larger Audi Q7 rival is then said to be under consideration if the current trend for booming SUV sales continues and could be badged DS 9 Crossback.
The SUV family will likely be complimented by a replacement for the DS 3 supermini, and more traditional medium and large saloons, potentially named DS 5 and DS 9. However, the latter is highly dependent on how the Chinese market's tastes develop with its traditional hunger for large, chauffeur-driven saloons waning.
While declining to be drawn on specifics, while talking about the potential for a small SUV DS UK boss Arnaud Leclerc said: "What's clear is that we need to find a way to keep DS 3 customers with the brand and offer them something as they move up. It's also true that the segment for small SUVs is growing. But nothing is decided."