DS plans Audi Q2 and Q7 rivals which could be called the DS 3 Crossback and DS 9 Crossback respectively
Jim Holder
28 February 2017

The new DS 7 Crossback will kickstart a new model blitz by the upmarket French brand, during which it will launch a new car every 12 months for the next six years, including a family of SUVs.

DS 7 Crossback revealed. Click here for more.

Speculation suggests that the DS 7 Crossback, which goes into production early in 2018, will be followed by the launch of a DS 3 Crossback, to rival the Audi Q2. A larger Audi Q7 rival is then said to be under consideration if the current trend for booming SUV sales continues and could be badged DS 9 Crossback.

The SUV family will likely be complimented by a replacement for the DS 3 supermini, and more traditional medium and large saloons, potentially named DS 5 and DS 9. However, the latter is highly dependent on how the Chinese market's tastes develop with its traditional hunger for large, chauffeur-driven saloons waning.

While declining to be drawn on specifics, while talking about the potential for a small SUV DS UK boss Arnaud Leclerc said: "What's clear is that we need to find a way to keep DS 3 customers with the brand and offer them something as they move up. It's also true that the segment for small SUVs is growing. But nothing is decided."

DS vice president of marketing Arnaud Ribault added: "It's true that to develop we will need a family of SUVs and a family of saloons. But where that takes us in terms of sizes and the order of our launches is less clear. The DS 7 represents a start; tradition may dictate we follow it with one smaller and one larger SUV - why not? - but we haven't announced this."

The DS 7 SUV will be built and sold in China, alongside the smaller China-only DS6 model which has been sold there since 2014. The latter car is based on older PSA Group technology and as such cannot be sold in other markets as it doesn't meet safety requirements.

DS 7 Crossback set to rival Audi Q5

Opinion: the DS 7 Crossback should be the car that takes PSA back to America

Our Verdict

On test here is the DS 4 Crossback

Upmarket Citroën brand’s facelifted family car, in high-riding guise

Join the debate


28 February 2017
I shouldn't worry about that pile, I've still yet to see one on the road


Hydrogen cars just went POP

1 March 2017
"China-only DS6 model which has been sold there since 2014. The latter car is based on older PSA Group technology and as such cannot be sold in other markets as it doesn't meet safety requirements" So much for the premium brand.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK
  • Volvo V90
    First Drive
    19 October 2017
    The Volvo V90 is a big estate ploughing its own furrow. We’re about to see if it is refreshing or misguided
  • Kia Stonic
    First Drive
    18 October 2017
    Handsome entrant into the bulging small crossover market has a strong engine and agile handling, but isn’t as comfortable or complete as rivals