Chery, the Chinese car maker targeting a European debut in 2019/20, is promising to launch with a range comprising solely electrified models.
Setting out its high-tech future, company CEO Anning Chen told Autocar: “Every model will be electrified, either micro-hybrid, hybrid or plug-in hybrid. And, for sure, we will also have BEV [battery electric vehicles].”
Chery showed its hybrid powertrains at last month's Frankfurt motor show, with a 113bhp electric motor attached directly to the flywheel end of the transversely mounted, 147bhp 1.5-litre turbocharged petrol engine.
For its European launch, Chery will sell the Exeed TX, a 4.7m-long five-seat SUV sitting on a 2.7m-long wheelbase. Its contemporary bodywork was designed in Shanghai by Canadian James Hope, a former Ford designer who worked on the GT90 concept and 2005 Mustang. He joined Chery in 2012.
Hope’s design is centred around a large ‘waterfall’ grille. “I wanted to make a big statement for the front end,” he said. The intricate design is hot-stamped to give it a mirror finish.