Currently reading: Bugatti "ready" for second model, says boss
Chiron stablemate, possibly a performance SUV, is primed and awaiting VW sign-off

Bugatti has decided the form its second model to sit alongside the Bugatti Chiron will take – but the decision on whether or not it will make production now rests with the Volkswagen Group. 

Company boss Stephan Winkelmann hasn’t confirmed the model type, but it will be usable every day and bring a new bodystyle to the brand – likely therefore to be a high-performance crossover. Winkelmann was in charge of Lamborghini when it created the Lamborghini Urus, so has experience in diversifying performance brands in this direction. 

Winkelmann told Autocar: “The brand is ready for the second car, but it’s not me to decide.” 

The second model would have to be “a real Bugatti in the segment, or create one” and be “a reference for other manufacturers”. 

The new Bugatti is likely to use electric power, according to Winkelmann, who said: “This technology will be in our reach.” When asked if it would use solid-state batteries that provide greater energy density to offer the kind of performance a Bugatti would demand, he added: “You have to create a car that’s flexible and can be adapted to the latest technology.” 


Winkelmann expects battery technology to improve over the next couple of years to become viable for a Bugatti, and said of customers: “There will be an acceptance of electrification now the first cars are coming.” 

The model would not detract from the Chiron, which would remain Bugatti’s ‘halo’ model and flagship. “There is a disconnection from one to the other. It will be below the Chiron but on top of every other model,” added Winkelmann, confirming only that it would cost less than the Chiron’s £2.5 million price. 

Any model yet to be signed off will still be several years from production, the earliest realistic launch date being 2022. Asked when Bugatti would be ready to go with the project, Winkelmann said: “Immediately. I’m ready. We’ve worked a lot, we want a second model. There is no pressure; there is such high demand from brands in the group. Let’s see.” 


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Adding a new model line to a range, rather than replacing an existing one, is a tougher process in the VW Group, said Winkelmann. “As long as you exchange models, it’s easy,” he explained. “If you add, it’s tougher.” 

Bugatti produced a fastback concept back in 2009, but the firm is understood to be unconvinced that a saloon-style vehicle would be as appealing as a sleek crossover. 

Winkelmann on Bugatti’s other plans

Bugatti hasn’t ruled out building more one-offs like the £9.45 million La Voiture Noire shown at the recent Geneva motor show

02 Bugatti lavoiturenoire 34 front

That 1479bhp car is based on the Chiron but heavily reworked with entirely new bodywork and an extended wheelbase. Asked if the firm could produce more bespoke machines, Winkelmann said: “There are more and more customers asking for one.” 

He also said the brand was conscious of doing too many special editions of the Chiron, as it did with the Veyron, because customers “have to value what they buy” and not find the core product to be diluted. 

Bugatti has delivered around 150 of the 500 Chirons it will build, with the production run due to last for five more years. 

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As for whether the Chiron’s replacement would use electrification or retain its mighty W16 engine, Winkelmann said: “We have some time but I wouldn’t go a half-step; it’ll be full electric or a normal combustion engine.”

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Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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Marjorisher 15 June 2019


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wmb 7 April 2019

It's about time,...

...but better late then never! It just can't be a warmed over Urus on the Audi Q7 platform. IMHO, the VW Group needs a larger SUV/CUV/Crossover architecture, so that Audi and Bentley can more directly compete with the Range Rover, new X7, updated GLS and its Maybach sibling, as well as the new Cullinan. Adding Bugatti to that larger platform mix would give VW the economy-of-scale that they seem to prefer. The Buggatti version of that architecture wouldn't have to be the biggest, but it would give them the size balance to support the huge horsepower numbers they chose to work from. Speaking of powerplants, the W16 engine from the mighty Chiron would be more then this vehicle needs. Perhaps the W12 from the Bentayga, with four turbos and 700+ hp, to put it ahead of the Rolls Royce Cullinan and at the top of the SUV food chain, would do! Limit production to 200-250 units in a five year run, would also keep Residual values up, along with specialty versions apart of that mix. Just a thought.
FuManchuria 4 April 2019

There has got to be something wrong with Society...............

............if there is a car available priced at £2.5million.  Both because there is somebody making it and worse still because there are idiots who buy it.  It is totally obscene.  If you want to see magnificent Engineering, go and see the Thames Barrier or perhaps the Shard.

And the new Ultima Evolution is probably faster at not much more than a 100th. of the cost.