BMW will produce more large luxury cars than ever before in order to drive profits to fund the development of future autonomous, electrified and connected technologies.
To that end, BMW sales and marketing boss Ian Robertson confirmed that the firm would launch the already-announced i8 Roadster, 8 Series, X7, Z4 and M8 models in the near future, with more set to follow, including the potential of SUVs even larger and more luxurious than the X7.
The increase in luxury models and the greater profits they generate was part of a long-term strategy to help fund development of the kinds of cars and technologies that BMW saw as the future of the industry.
“We are intent on expanding our footprint in the luxury segment,” said Robertson. “We see it as a growth engine, and an ability to be more profitable. We need to generate new ideas for the business model, as we go through the transition to a technology business from a car company. It requires investment. Expanding the luxury segment is key to this strategy.”
To prepare for the launch of more electric models, 11 of which will come from BMW by 2025, Robertson confirmed that BMW had trademarked every model name between i1 and i9, and between iX1 and iX9 to go with trademarks from X1 to X9 as part of plans to ensure it has a consistent naming strategy as and when it is able to launch more electric cars.