The service has begun in Manchester, before being extended to Edinburgh and Glasgow later this month. London, Newcastle and Birmingham will all join the scheme by the end of the year.
The scheme starts at £70 per day and tops out at £190 per day. This price includes delivery and collection, unlimited mileage, roadside assistance and fully comprehensive insurance. Each rental can last as little as one hour or as much as 28 days.
To begin with, the rates apply to customers within 30 minutes of Oldham Audi, although the brand is looking to eventually expand the scheme across the country.
The scheme is already offered in the US, China, Hong Kong, Singapore, Japan and Germany.