‘Bentley on Demand’ is being trialled as a car loan service to Bentley owners in Dallas, Los Angeles and New York.
The app-based service allows existing Bentley owners to summon their choice of Bentley to their location. This is similar in some ways to ride-hailing app giant Uber, but a driver is not provided. The service is free of charge for the Bentley owners to use.
The cars can be loaned for up to five days, and Bentley is flexible as to how many can be loaned at a time depending on the driver's eligibility and fleet availability.
This follows Bentley’s trial with Filld, which allowed owners to summon a fuel delivery, rather than having to stop at a filling station.
The service is accessible through Bentley’s Network app, where interested Bentley owners can validate their account and choose their on-demand car. A reminder is sent an hour before delivery, then another message when the delivery is made. Loan cars are kept in a Bentley customer experience fleet managed by the brand, and the pool of cars is expected to grow as demand does.
Bentley is trailing the service in the US through the summer months; no definite timescale has been given. There are no current plans to extend the service to the UK, although a Bentley spokesman said that the brand is looking to expand its luxury mobility services where possible.