Seat's rival for the Nissan Juke will be based on the Ibiza and will sit below the Ateca SUV when it goes on sale later this year
20 April 2017

The Seat Arona has been shown almost undisguised in a preview image released on the company's social media.

As is, the image doesn't give much away, but shows the lights, front fascia, window line and overall shape of the car when brightened. 

Seat has confirmed that the Arona, its new Ibiza-based compact crossover SUV, will arrive in December next year. The first announcement of the car's expected market debut came at the Paris motor show, but this latest confirmation came at a Seat event late last year. 

Take your first look at the Arona - caught testing - here

Built to rival the likes of Nissan’s Juke and Renault’s Captur, the Arona will be built on the same A0 platform as the forthcoming new Ibiza, using the VW Group’s modular MQB architecture. Expect styling reminiscent of the Ateca, and more space inside for passengers than the Ibiza thanks to a higher roofline.

The Arona will expected to arrive in the UK in December 2017 after a debut at the Frankfurt motor show. It is last of three new Seat models planned for the next year, after an update to the Leon at the start of the year, and the launch of the fifth-generation Ibiza in July.

The Arona is named after a city on the Spanish island of Tenerife, and also after a town on Lake Maggiore in the Piedmont area of Italy. It will be developed and built at Seat’s Martorell headquarters in Barcelona, Spain.

Seat boss Luca de Meo said: "The Leon, the Ibiza and the new Arona, together with the Ateca, are going to strengthen Seat from a commercial, financial and brand image standpoint. 2017 is going to be a very special year for Seat."

New Seat Arona to be a game-changer for the brand, says boss

Read more Paris motor show news

Our Verdict

Seat Ateca

Can Seat’s first SUV impress, even with the heavy burden of expectation?

Join the debate


6 December 2016
SEAT have been turning out consistently good cars at sensible prices so this should be a decent addition to the market. However, I hope it doesn't look like that image. It looks far too much like the Leon and Ateca. Time for something a bit fresher from the 'sporty' side of VAG.

6 December 2016
Although judging by recent SUV releases from VAG, I won't hold my breath.

7 December 2016
It'll look exactly like this.


Hydrogen cars just went POP

7 December 2016
Is partially because it looks radical (or weird!) and unlike any other SUV or Nissan.

The VW group seems unable to create such a model, despite its wide range of brands, and Seat's alleged role as the sporty, fun brand

10 December 2016
I understand all the negative opinions fired at SUVs, and until I had one as a courtesy car, i agreed with most of them.

But in this age of congestion, speed cameras everywhere and even more nutters on the roads, driving pleasure for me comes from a high up comfortable driving position with good visibility and a decent crash rating rather than something that can rival a Lotus Elise for how it sad as that sounds.

So manufacturers making SUVs that are more affordable are ok by me.


Everyone has a right to an opinion - don't confuse that with insulting your mother :-)

20 April 2017
Well what do you know, another individual design from VAG.
Hang on it looks like all the rest of the VAG group crap.

Time all VAG were to be buried deep.


Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lotus Elise Sprint
    First Drive
    27 April 2017
    The latest incarnation of the Elise may be out of its depth on track, but on the public road it is probably the purest version since the original
  • First Drive
    26 April 2017
    The compromises of adding a plug-in hybrid drivetrain to the 5 Series make the new 530e iPerformance tough to recommend
  • 2017 BMW 440i Coupé
    First Drive
    26 April 2017
    The assumption was that a few minor tweaks to the 2017 BMW 440i Coupé wouldn't make much of a difference. It turns out they do
  • Porsche 911 GT3
    First Drive
    26 April 2017
    Brilliant new Porsche 911 GT3 picks up where the previous GT3 RS and 911 R left off
  • Honda Clarity Fuell Cell
    First Drive
    26 April 2017
    You can't buy the Honda Clarity Fuel Cell, but the innovative hatchback does enough to show that hydrogen models deserve a more mainstream future