The exterior shape is expected to be in line with the current Alfa family look, with the Stelvio being designed to accommodate five despite a coupé-like tapering roof to underline its sporty credentials.
“What’s clear is that we want a family look for our cars,” the head of Alfa Romeo in the EMEA region, Fabrizio Curci, told Autocar at the Geneva motor show, without specific reference to the Stelvio. “We have a philosophy that says if you like driving, then you will like our cars, and from that point, we build the appeal, from the technology in the cars to the service you get at our dealerships. I am not going to claim that our cars are better than those of our rivals, but I am going to tell you that they are different. We have a very pure, simple DNA at Alfa, not just guided by our heritage but also by our plans for the future. We know what we want from our cars, and that is an asset.
“We have a focus, informed by our 105-year history, that puts technical development and design first, and that informs everything from how we plan the cars to how we build them and how we sell them. At the heart of an Alfa is the driver. We plan around the driver and we build around the driver. Whatever the vehicle, an Alfa must deliver heart and soul. Our cars must be well rounded but always with a focus on delivering fun.”
The biggest-selling Stelvio models will be powered by petrol and diesel engines, but there is the prospect of plug-in hybrids joining the range. FCA confirmed to investors that it would launch plug-in hybrid vehicles from 2016 and offer a new 48V electrical architecture for mild hybrids from 2018.
However, FCA’s 2.2-litre diesel engine is expected to account for the bulk of sales and be sold in 150bhp, 180bhp and 210bhp guises. Standard petrol units will use the 2.0-litre engine, producing 200bhp, 250bhp and 280bhp. Prices are expected to start from around £40,000.
More formal details are expected to be revealed when the production car is unveiled, most likely at this year’s LA motor show in November or the Detroit motor show in January.
In time, Alfa is expected to launch a three-strong SUV family in its quest to cash in on booming global demand for the bodystyle. One is expected to be bigger and the other smaller than the Stelvio, giving Alfa rivals to the BMW X1 and X5.
Wester has previously hinted at the importance of entering the crossover market aggressively, telling Autocar: “You can remain pure and ignore the crossover trend, but if you do, you can look forward to a beautiful death.”
Alfa Romeo's bid to reverse its sales slump
Alfa Romeo has been suffering a slow decline in sales for more than a decade — it peaked in Europe in 2001 with 205,432 units — but the launch of the Giulia this year and the Stelvio next year should kick-start a reversal of that trend. Whether it is enough to allow the firm to reach the 400,000 annual sales that bosses say are key to its sustainability remains to be seen.
To hit that sales goal, the firm has said it will launch eight new models by 2020, boosted by investment of around €5 billion (£4bn).
These are expected to include a BMW 5 Series rival, a replacement for the Giulietta, two new SUVs and two so-called “speciality vehicles”, likely to be special editions in the vein of the 4C, although whether these are sports cars, other coupés or derivatives of existing models is unknown. It is not clear whether the Mito supermini will be replaced.
Success in North America will be crucial, which in part explains why the Stelvio SUV is likely to be launched at one of the key US motor shows. Of the 400,000 targeted sales, around 150,000 are predicted to come from the region. Sales in China remain a priority, although Alfa’s presence in the region has so far stalled due to the lack of a global distribution network and import restrictions.