Tesla Model 3-rivalling electric saloon will top out at around 400bhp

Polestar's second model, the Tesla Model 3-rivalling Polestar 2, will arrive next year with a price range of £30,000 to £50,000, up to 400bhp and a range as high as 350 miles, according to COO Jonathan Goodman.

Talking to Autocar at the Goodwood Festival of Speed, Goodman confirmed some details of the second model from Volvo’s new electrified performance brand. 

Talking about that 350-mile range of the entry-level model, he said: "That will represent the lower ‘bookend’ of our showroom range and, for now, it should give us as much access to the volume end of the EV market as we need." 

The Polestar 2 is understood to closely relate to the 40.2 concept shown early last year, alongside the 40.1 concept which has since been revealed in production form as the Volvo XC40.

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Polestar is using the Festival to show its new Polestar 1 flagship performance hybrid in the UK for the first time. It has already taken 600 deposits for the £135,000, 592bhp coupé, which will arrive in the UK in early 2019, followed by the Polestar 2 mid-sized saloon and, later, a larger electric SUV called the Polestar 3.

Goodman also warned that any established manufacturer that launches an EV sub-brand built on alternative design over the next few years might be making a big mistake, given the pace at which the market for EVs is set to develop.

“The global electric car market was worth four million units in 2017,” explained Goodman, “but it’s quite widely expected to be worth 29m units by 2025. EV owners will come from all walks of life. So it’s a mistake to assume that, because the cars are electric, you have to make them quirky or futuristic.

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"Other brands may be doing that, but if we’re looking at a market worth 30m cars within seven years, it isn’t going to be niche, it’s going to be mainstream. So you just design a great-looking car – not one with a big blue flash down the side.”

In contrast to the cultish following that rival brand Tesla has attracted, Goodman also wants Polestar to have an inclusive attitude towards its customers.“I think it’s very dangerous for brands like ours to sit here and ask ‘what’s our type of customer?'", he went on. “Electric cars will be just as appealing to young executives as they are to retirees. It’s a new market, and purchase intentions will vary. So we’ve got to be a welcoming brand that’s not geeky, cliquey or judgmental.” 

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Comments
14

15 July 2018

 Still to high for most, we’re talking middle income Family of four.

Peter Cavellini.

15 July 2018
Peter Cavellini wrote:

 Still to high for most, we’re talking middle income Family of four.

£30k is the same price as a mid spec Nissan Leaf, but with a far greater range, if they can get it at that price, it will make the Tesla 3 redundant. 

15 July 2018

350 mile range and 30k

Yeah. Right...

Lol

18 July 2018

Dont forget it costs almost nothing to charge when you charge it from home...  At home my electric car costs 3 euros to charge from empty to full, but we often charge for free.....

Less servicing no oil, exhaust pipe,  clutch etc etc.

 And battery costs are coming down at about 10 percent a year. so if it does need a new battery in 10 years time they will be cheaper or offer greater range.....

 

15 July 2018
If they can offer the entry level car with a 350 miles per charge at this price, that would give all the rivals (including the formidable Tesla) a very valid reason to worry over. But it's not going to happen. Is it? A very wishful Autocar on a very warm Sunday.

15 July 2018

Huge wheel supporting a small body.

And could someone please explain why door panels are nolonger allowed to go all the way down without turning inwards, not only on this Polestar 2 but also on almost every other car in production today?

Not a patch on Polestar 1

15 July 2018

 creases, lines, curves, three of the designers tools for creating what they consider as to making a Car flow from front to t back side to side, to make a Saloon look more Coupe like to reduce visually a bulky SUV, smoke n mirrors if you like, same with colours.....

Peter Cavellini.

16 July 2018

I'm sure there are two reasons;

1) To reduce the apparent height of the side panels and make the vehicle look slimmer, more sporty.

2) Side impact protection. The curvature at the base of the door undoubtedly makes the panel stiffer when subjected to side impact. 

15 July 2018

We are witnessing a revolution not seen for 100 years and the manufacturers are struggling to both keep pace and predict the outcomes. Volvo look to be pretty wise with their strategy. If they can make a car with 350 mike range for £30k then they could do very well. I would consider one for sure. Diesel is dead......

You are the weakest link......

15 July 2018
Went to see new V60 today and Volvo know how to charge now ( I know !), it's no roomier nor better than an octavia/golf but priced at a large premium. There is no way they will put out a 350 mile range car for £30k .

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