Polestar's second model, the Tesla Model 3-rivalling Polestar 2, will arrive next year with a price range of £30,000 to £50,000, up to 400bhp and a range as high as 350 miles, according to COO Jonathan Goodman.
Talking about that 350-mile range of the entry-level model, he said: "That will represent the lower ‘bookend’ of our showroom range and, for now, it should give us as much access to the volume end of the EV market as we need."
The Polestar 2 is understood to closely relate to the 40.2 concept shown early last year, alongside the 40.1 concept which has since been revealed in production form as the Volvo XC40.
Polestar is using the Festival to show its new Polestar 1 flagship performance hybrid in the UK for the first time. It has already taken 600 deposits for the £135,000, 592bhp coupé, which will arrive in the UK in early 2019, followed by the Polestar 2 mid-sized saloon and, later, a larger electric SUV called the Polestar 3.
Goodman also warned that any established manufacturer that launches an EV sub-brand built on alternative design over the next few years might be making a big mistake, given the pace at which the market for EVs is set to develop.
“The global electric car market was worth four million units in 2017,” explained Goodman, “but it’s quite widely expected to be worth 29m units by 2025. EV owners will come from all walks of life. So it’s a mistake to assume that, because the cars are electric, you have to make them quirky or futuristic.