Volvo's roomier, higher-technology and more upmarket replacement for the V60 estate, revealed at the Geneva motor show earlier this year, will be priced at £31,810 - £7665 more than the outgoing entry-level model.
Volvo says that the increase in price reflects the significant step up in engineering product quality and equipment levels over the outgoing V60, of which Volvo sold around 3000 in the UK last year. This equates to 4.3% of the market - although it's expected that Volvo is aiming for a larger slice of sales with the new model.
The new prices place the car in line with the German competition, and Volvo insists that the V60 will offer more equipment for the money. Expect the price to rise above £50k for the bells-and-whistles T6 plug-in, however - prices have not yet been disclosed as the hybrid will be released later.
First deliveries are expected to take place in September, although the hybrid models - two mild hybrids and a T6 Twin Engine plug-in hybrid - will come later. At launch, the range-topping V60 is the 247bhp T5 Inscription Pro automatic, at £40,670.
A two-year PCP contract for the entry-level D3 Momentum is £299 per month, with a 10,000-mile annual limit and a customer deposit of £4387. Volvo will also offer a Care by Volvo subscription package for the V60, similar to the one launched with the XC40 last year. In Europe it will cost €850, with British pricing yet to be set.
The new load-lugger shares its SPA (Scalable Product Platform) with Volvo’s current crop of new cars and SUVs, and will be a highly competitive model in a class currently dominated by the Audi A4 Avant and BMW 3 Series Touring.