Volvo's roomier, higher-technology and more upmarket replacement for the V60 estate, revealed at the Geneva motor show earlier this year, will be priced at £31,810 - £7665 more than the outgoing entry-level model.
Volvo says that the increase in price reflects the significant step up in engineering product quality and equipment levels over the outgoing V60, of which Volvo sold around 3000 in the UK last year. This equates to 4.3% of the market - although it's expected that Volvo is aiming for a larger slice of sales with the new model.
The new prices place the car in line with the German competition, and Volvo insists that the V60 will offer more equipment for the money. Expect the price to rise above £50k for the bells-and-whistles T6 plug-in, however - prices have not yet been disclosed as the hybrid will be released later.
First deliveries are expected to take place in September, although the hybrid models - two mild hybrids and a T6 Twin Engine plug-in hybrid - will come later. At launch, the range-topping V60 is the 247bhp T5 Inscription Pro automatic, at £40,670.
A two-year PCP contract for the entry-level D3 Momentum is £299 per month, with a 10,000-mile annual limit and a customer deposit of £4387. Volvo will also offer a Care by Volvo subscription package for the V60, similar to the one launched with the XC40 last year. In Europe it will cost €850, with British pricing yet to be set.
The new load-lugger shares its SPA (Scalable Product Platform) with Volvo’s current crop of new cars and SUVs, and will be a highly competitive model in a class currently dominated by the Audi A4 Avant and BMW 3 Series Touring.
At 4761mm long, the new V60 is 117mm longer than its XC60 platform twin. It sits on a 2872mm wheelbase that's 98mm longer than the XC60's.
These roomy dimensions make the V60 the biggest car in its class. Volvo has increased both passenger and luggage space considerably from the outgoing V60, an eight-year-old design loosely based on a Ford platform that's more than a decade old.
Luggage volume now stands at 529 litres to the glass line with the rear seats up, 841 litres to the glass line with seats down and 1364 to the roof with seats down. The first figure puts the V60 ahead of the Audi A4, BMW 3-Series and Mercedes-Benz C-Class in this regard - all key rivals with the car's new £31,810 price point.