Seat sister brand launches first standalone model with 242bhp plug-in hybrid powertrain
James Attwood, digital editor
22 February 2019

Seat sister brand Cupra has revealed its first standalone model, a 242bhp plug-in hybrid coupé crossover called the Formentor.

The concept machine, which will make its public debut at the Geneva motor show, is the second to be badged a Cupra following the Cupra Ateca, and the first not to be based on a model from parent firm Seat. Cupra says the Formentor offers “the benefits of a performance car with the qualities of an SUV”.

The Formentor takes styling cues from the Seat 20V20 concept shown at Geneva in 2015. As a coupé crossover, it also fits Seat’s vision for Cupra as a ‘premium performance’ brand, rather than as a producer of pure high-performance vehicles.

The Formentor sits lower than most crossovers and features a sloping roofline, sharp sculpted lines on the side, a two-tone body and pronounced rear haunches. The front grille of the car takes cues from the Seat Tarraco large SUV, while the rear features a single LED light strip running the length of the car’s boot lid. The car will be displayed in Geneva in a new matt petrol blue colour.

Our Verdict

Cupra Ateca 2019 road test review - hero front

The first model from Seat's standalone performance brand is an unconventional launchpad with some pace and precision, but lacks the hallmarks of a great driver’s car

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While Cupra has yet to provide the Formentor’s dimensions, we know it's lower, wider and longer than the Ateca on which it's based in an effort to improve ride and handling. 

The concept car presented at Geneva features a 1.4-litre TSI petrol engine mated to an electric motor, providing a combined system output of 242bhp, and a WLTP-certified electric-only range of around 30 miles. The power is delivered via a dual-clutch DSG transmission. The use of a hybrid system fits Seat's plans to use Cupra as a 'technological flagship'. Autocar understands a pure petrol version will be offered, however.

The Formentor features the Volkswagen Group’s DCC chassis set-up system and differential lock along with progressive steering. Cupra says the system has been tuned so that it handles “majestically.”

While no interior images have been revealed yet, Cupra says it features a leather-clad steering wheel and bucket seats, dark chrome trim on the dashboard, a digital cockpit and a 10-inch infotainment touchscreen.

The Formentor takes its name from a peninsula on Majorca, following parent firm Seat’s convention of naming cars after Spanish geographical features.

A production version of the Formentor is set to go on sale in 2020, as part of Cupra’s plans to reach 30,000 sales within three to five years. The brand sold 14,400 models last year, a figure that includes Seat-badged Cupra models such as the Leon Cupra R.

Cupra design chief Alejandro Mesonero-Romanos previously told Autocar that the new Formentor was "100% designed as a Cupra", but added that "there could be Seat versions" of it in the future. 

Read more

Cupra Ateca 2019 review

Cupra confirmed as standalone sub-brand of Seat

Geneva motor show 2019: all the news

Seat boss Luca de Meo on the future of Cupra

Join the debate

Comments
17

22 February 2019

Great car, probably one of the sportiests looking SUVs out there. They just need an equally good looking hatchback and saloon and they've got a brand. Both of which I'm sure are coming soon.

Smart move, VAG

Jameson

22 February 2019

  To be honest I only look once, their a style, a life style choice from what I see mostly, invariably being driven like they stole it, but then, as you know, I’m not a fan of SUV’s.

Peter Cavellini.

22 February 2019
Peter Cavellini wrote:

  To be honest I only look once, their a style, a life style choice from what I see mostly, invariably being driven like they stole it, but then, as you know, I’m not a fan of SUV’s.

Not a fan either, I don't see the "sport" in SUV. This just looks the same as a Qashqai / Kuga / every other crossover thing.

And it is NOT a coupe.

 

Cupra need a proper coupe, especially now there is no Sirocco and the TT's future looks shaky.

22 February 2019
WallMeerkat wrote:

Peter Cavellini wrote:

  To be honest I only look once, their a style, a life style choice from what I see mostly, invariably being driven like they stole it, but then, as you know, I’m not a fan of SUV’s.

Not a fan either, I don't see the "sport" in SUV. This just looks the same as a Qashqai / Kuga / every other crossover thing.

And it is NOT a coupe.

 

Cupra need a proper coupe, especially now there is no Sirocco and the TT's future looks shaky.

It isn't a coupe because it isn't a cut down version of an existing model.

22 February 2019

WallMeerkats absolutely right.  A coupe is, simply, a saloon car with only two doors.

This is, therefore, NOT a coupe.  It is an SUV.  More specifically, it is a Nissan Quashqai with a Mazda CX-5 front end.

22 February 2019
martin_66 wrote:

WallMeerkats absolutely right.  A coupe is, simply, a saloon car with only two doors.

This is, therefore, NOT a coupe.  It is an SUV.  More specifically, it is a Nissan Quashqai with a Mazda CX-5 front end.

That is not what a coupe is. A coupe is a 'cut' version of an existing model. The cut could be to the wheelbase or to the roofline. The number of doors is immaterial. If a car has two doors but the same wheelbase and roofline as the original then it's a two-door saloon.

If the car is designed from the outset with two doors and there is no saloon original then it's a berlinetta.

The expression two door coupe is not an oxymoron, therefore; it distinguishes such a vehicle from a four door coupe like the Rover P5B whose roof was lowered and reprofiled, or 'cut' in relation to the saloon.

23 February 2019

Look it up.  A coupe is, specifically, a two door car.  Just because some manufacturers call their very sleek looking saloon cars coupes (like the Mercedes CLS. for example), doesn’t make them coupes.  They are just very sleek saloon cars.

I suspect we are going to have to agree to disagree about this.  Whatever, this car is still just another SUV, and definitely NOT a coupe.

22 February 2019

Those wheelarch creases are so overdone they're a total mess. I always thought that the humble 3 door Vauxhall Nova looked great with these. Can't uderstand why only a few cars such as the Quattro and Delta used them. This thing however completely misses the mark. 

22 February 2019
Formentor sounds like something produceed after eating too much cabbage...
Steam cars are due a revival.

22 February 2019
So basically it has abit more power to try and make suv ownership bearable. Its great if your a mum late getting your little angels to school but for anybody else we see its just an overweight mpv replacement which is bound to behave like every suv when pushed into bends.

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