The concept machine, which will make its public debut at the Geneva motor show, is the second to be badged a Cupra following the Cupra Ateca, and the first not to be based on a model from parent firm Seat. Cupra says the Formentor offers “the benefits of a performance car with the qualities of an SUV”.
The Formentor takes styling cues from the Seat 20V20 concept shown at Geneva in 2015. As a coupé crossover, it also fits Seat’s vision for Cupra as a ‘premium performance’ brand, rather than as a producer of pure high-performance vehicles.
The Formentor sits lower than most crossovers and features a sloping roofline, sharp sculpted lines on the side, a two-tone body and pronounced rear haunches. The front grille of the car takes cues from the Seat Tarraco large SUV, while the rear features a single LED light strip running the length of the car’s boot lid. The car will be displayed in Geneva in a new matt petrol blue colour.