Seat has previewed its future design direction and the third model in a potentially three-strong range of SUVs with a new concept, called 20V20, at the Geneva motor show.
Seat describes the 20V20 as a four-door sports coupé which combines elements of an SUV and a mid-sized estate car. The name means ‘vision viente viente’, the Spanish for 20:20.
Design boss Alejandro Mesonero-Romanos told Autocar that the concept showed how the design language of the current Leon would evolve through models launched from 2016 to the end of the decade, with large elements of the design set to feature in particular in the next generation Ibiza in 2016.
"This is where we want to be in 2020," he said.
But perhaps as significant is how it could morph into a model in its own right to become possibly the third of three Seat SUVs.
A Leon-based Qashqai rival with a design not influenced by the concept will launch in 2016 and be followed into production soon after by a smaller Juke-sized SUV that will imminently be confirmed for production.
Mesonero-Romanos said the Vison 2020 project is "what we target" after the launch of those cars.
He said: "It is not approved yet by the board, but if all goes well this car is a promise for the future."
Mesonero-Romanos describes the future design as "a big evolution from Leon", which is "even more sculpted with the lines, more brutal, tighter and more precise".
Seat has chosen to reveal this concept, which previews a model potentially so far away from launch, as a show of strength and confidence in the brand, and to show future ambition beyond it's already confirmed model plans.