Currently reading: Land Rover Defender showcases connectivity tech at CES
British firm heads to Las Vegas to prove new Defender is more than just a rugged off-roader
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2 mins read
7 January 2020

The new Land Rover Defender is being displayed at the Consumer Electronics Show (CES) in Las Vegas this week to highlight its innovative connectivity technology.

The rugged off-roader, which was revealed at the Frankfurt motor show last year, is the first production car to feature two separate eSIM cards, which Land Rover says enables faster internet connection and a better infotainment experience for drivers.

The new tech uses two embedded LTE modems and eSIMs to boost connectivity, with one dedicated to software-over-the-air (SOTA) updates and the other for apps and music streaming.

The system means that updates can be run in the background without disturbing day-to-day tasks that require connectivity, such as navigation or music streaming.

Peter Virk, Jaguar Land Rover’s Future Technology boss, said the system meant the new Defender “has the digital capacity to keep customers connected, updated and entertained at all times anywhere in the world.”

He compared the twin-eSIM system to the two halves of a brain, adding: “one side of the system looks after logical functions, like SOTA, while the other takes care of more creative tasks.”

The new technology is integrated within the Defender’s Pivi Pro system, centring on a 10in high-resolution touchscreen. Drivers can also connect two smartphones to the infotainment unit via Bluetooth.

Of the New Defender's control modules, 16 will be able to be updated over the air. By 2021, Land Rover expects this number to have increased to 45, completely eliminating the need for in-dealer software updates.

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6

7 January 2020

LR just doesn't get it and that fact will be the death of the company. Michael Porter wrote decades ago that a successful firm must differentiate its products in order to succeed. Right now LR is differentiated by virtue of it's appalling reputation for reliability. In my experience depreciation would be a close second. The company's response: more complexity and a higher cost of ownership. The Defender was its last chance to rebuild its reputation around a tough and reliable vehicle. Instead, LR sees the Defender as a second chance to replace the Discovery and it will fail for the same reasons. 

8 January 2020

Car manufactures have not been able to differentiate due to the more strict emmission and safety regulations that have come into affect since Michael Porter wrote his now out of date report and this is why many are sharing engines, platforms etc..

The Defender had to change as it didn't meet either of the strict rules that I have mentioned above plus have you already and owned the new Defender model to prove your analysis of this vehicle??

Reliabiity wise JLR finished above both BMW and Audi in the UK JD power reliabilty survey in 2019 which just proves that vehicles are just becoming more complicated and thus why most faults in modern cars tend to be more software related than mechanical.

 

 

7 January 2020
Does any of this make it more useful on my farm?

7 January 2020
Land Rover would sooner make a 3 door hatchback than a rugged utilitarian vehicle.

They are blind to/repulsed by their own history, as well as the utterly enormous global pick-up market.

17 January 2020

Interesting stuff about Land Rover

24 January 2020

Land Rover used to be a powerhouse of rugged design.  Under Gerry McGovern the designs have become increasingly prissy and effete.  While the metrosexual approach works to a certain extent with the Range Rover, and female customers, it does not work with the more manly and outdoors oriented Discovery and Defender.  There are far too many fussy affectations and styling flourishes, which serve no purpose.  The Discovery is devoid of character outside and in.  Was it necessary to have Land Rover ovals on the side of the Discovery and Defender?  Yes, it probably was, as the poor design meant the vehicles did not identify themselves as Land Rovers.  Also, why did they rename the Freelander the Discovery Sport?  It has destroyed the cachet of the Discovery 'brand' by associating it with a more downmarket vehicle.  McGovern must go!

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