New version of the country’s best-selling three-box model sits on MQB underpinnings

Volkswagen has unveiled a new version of its China-only Lavida saloon with ambitions of maintaining its stronghold at the top of the country's new car market.

The outgoing Lavida was the best selling three-box model in China last year, with 450,000 registrations. It represented one in seven cars sold by Volkswagen in China.

The four-door model, which is smaller than the Passat and Jetta, is built in China via Volkswagen’s joint venture with SAIC and uses MQB underpinnings.

On show in Beijing, its design mixes familiar Volkswagen lines with market-specific features, such as a chrome strip across the nose.

Volkswagen launches new electric car brand in China

The Lavida is being shown alongside the new CC – China’s version of the Arteon – as well as the new Touareg, which was recently revealed in Beijing ahead of the show.

China is Volkswagen’s biggest market; 3.2 million of its cars were sold there last year, almost double the number the brand achieved in Europe. As such, much of Volkswagen’s investment is now focused on China.

It will launch 12 China-only SUV models by 2020 and 10 electric models by 2023, with the intention to sell around 650,000 electric cars in the country annually by 2025. 

Volkswagen is also showing the recently revealed ID Vizzion electric saloon concept at the Beijing motor show.

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Comments
5

24 April 2018

You'd have to be loco to want this.

Or is it loca...?

24 April 2018

Isnt it just an Arteon with a better grill, and more rear headroom?

24 April 2018

No, as it's quite a bit shorter

25 April 2018

This is almost the same car as the US only VW Jetta and the up and coming VW Bora. They have almost the same size and wheelbase. If you look closely the Lavida has the same hard points as the US VW Jetta, with just cosmetic difference front and back and creases of the sides are different

25 April 2018

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