Volkswagen will launch at least 12 SUVs for the Chinese market by 2020 - and says China will play a “decisive” role in its future success.
The ambitious strategy was confirmed at the launch of the new Touareg SUV in Beijing. Three new China-only SUVs were also revealed, including two developed purely in that country.
VW’s various partnerships, including with SAIC and FAW, sold 3.2 million vehicles in China last year, equating to a market share of more than 13%. That total included 400,000 SUVs; VW expects the category to account for a third of its Chinese sales by 2020.
The company currently offers three SUVs in China: the Tiguan, Touareg and a Chinese version of the Teramont. The market has seen rapid growth in demand, with SUVs skyrocketing from accounting for 8% of the market to 45% between 2007 and 2017.