Hyundai will launch 22 new models in Europe between now and 2017, as part of a renewed model offensive that began with the new i10 last month.
Hyundai, which this week passed an all-time total of 6.0 million cars sold in Europe, has improved its market share from 1.8 per cent in 2008 to 3.5 per cent last year, and aims to take an even five per cent of European car sales by 2020.
According to the company's European boss Allan Rushforth, about two-thirds of the 22 models and model actions will be replacements for existing products. The rest will take the company into new areas.
The latest Genesis, which is extremely well equipped and has all-wheel drive as standard, will be powered at launch by the 3.8-litre petrol V6 which is familiar in other markets, though Rushforth acknowledges 93 per cent of sales in the sector are diesels, and a diesel version would make sense if demand were to take off. However, only a few dozen cars are expected to be sold here; the car’s main task is to “create an identity for Korean engineering”, he says.