Now we’re effectively looking at Spyker version 2.1, a revival of the company that first built cars in the early 1900s and was resurrected by Muller in 1999 because he wasn’t satisfied with the standard of existing luxury supercars on the market.
“When I signed the deal with Youngman in December 2012,” says Muller, “I said to myself, ‘Now we need to make a statement. I will design a new car that I’ve had in my head for a long time’. I started drawing there and then, and 22 days later it was done.”
That car, the B6 Venator, is a compact two-door sports car that will sell for €125,000 (about £107,000), a lower price than the company’s previous offerings. It was revealed to the world at the Geneva motor show in March. The V6-powered car is the first road-going Spyker to feature an all-carbonfibre body atop an aluminium chassis, and an open-top version is being prepared for the Pebble Beach Concours d’Elegance.
“If the first few months since that introduction are representative of what we will see with that car, I wish we’d done it before,” he says. “For years, we’ve been asked by our clients and dealers, ‘Why don’t you introduce a car that has the design DNA, fit and finish of the products you are already making but at a more affordable price point?’. When we got ourselves back on track last year, we decided this was the time to do it.”
Muller is adamant that producing a more accessible car won’t happen at the expense of the brand’s reputation for luxurious quality. “We’re expanding without pillaging our own image,” he says. “If Spyker were to go mainstream, it would lose some of its appeal. I can assure you that as long as I’m in charge, we will never go there, because I think the proposition of a Spyker is to be an exclusive alternative, not a mainstream car."
The build of C8 Ailerons has restarted at Zeewolde, but the facility isn’t large enough to produce the B6 Venator in sufficient quantities, so that will have to be constructed elsewhere. Farther down the line, so will the D8 Peking to Paris.
New people, new plans
In another key development last year, John Walton, former vice-president of Aston Martin North America, joined Spyker as chief commercial officer. The 53-year-old Briton played a key role in growing Aston Martin’s business in the US during the first decade of this century.
“I’ve known John since 1997, when I ordered my first Aston Martin DB7 Volante,” says Muller. “We always stayed in touch. He launched a large number of cars for Aston Martin and he brings seniority and experience to Spyker. I’m really good at strategic issues and I love to design my cars, but I’m really not good at day-to-day management. My attention span is too short for that. John is a true manager and, in that sense, he has made my life so much better.
So there are new models on the way and people on board who are experts at selling supercars. As for the question of who would consider buying a Spyker, Muller doesn’t get sucked into the trap of proclaiming his cars as rivals to established supercar builders.
Instead, he has a clear – and realistic – idea of who his typical customer is. “The classic buyer is a guy somewhere north of 45 years old, affluent, self-made, has an array of classic cars and is very much into the driving experience,” he says. “He wants to have something else. He’s gone through driving a BMW 3-series, then a Porsche, then a Ferrari or Aston Martin, and he’s got to the point where he wonders, ‘What’s next?’.