Car maker denies reports that it will create a low-cost trim option
22 March 2010

Ford is not planning to launch a new budget trim level across its range, senior officials have told Autocar.

Reports had suggested the car maker was planning to counteract a series of damaging price rises due to fluctuating exchange rates by introducing new trim levels.

On average Ford prices have increased 9 per cent in the past year – well ahead of inflation. Prices of some models actually increased by over 30 per cent.

Last week Vauxhall introduced Expression and ES trim levels which undercut existing models by more than £3500.

Twitter - follow autocar.co.ukSee all the latest Ford reviews, news and video

Join the debate

Comments
22

22 March 2010

Eh? I'm sure I just read an article that said they were introducing these trim levels...

22 March 2010

Off with their heads!

22 March 2010

[quote catnip]Eh? I'm sure I just read an article that said they were introducing these trim levels...[/quote] You did! Seems they aren't now strangely

22 March 2010

Was wondering were the other article went. Oh well, no surprises there then, as I pointed out they only just deleted the entry level 'Studio' trims so no reason to bring them back.

22 March 2010

[quote beachland2]

Off with their heads!

[/quote]

I agree people will now not be able to buy a car without aircon, need you to show them the way with a horse and cart :o)

Jokeing aside Ford Europe is going to need to do something to get punters back fleet sales are all well and good but they hurt resale values. When a Ford Focus cost's more per month than an A3 or 1 Series Ford are in trouble...........shame as I drive a brand new Focus estate at work and is a well made and plesant car to drive and does handle well.

22 March 2010

JezyG's post puts Ford's problem into a nutshell. It's all about image. Some people will NEVER buy a Ford no matter how good it is. I'm no Ford apologist but their most important cars (the B, C and D-segment ones) are arguably better in just about every quantifiable sense – dynamics, space, style, even finish nowadays – than the 'premium' opposition. It would be interesting to see just how easily Foci, Mondeos and Fiestas would sell if only they wore Audi or BMW badges.

22 March 2010

I'm quite sure Ford could build it's cars cheaper if it's management ran the finances better and stopped valueing things against the Euro, the Euro has caused a lot of problems in the EU(Greece) and this will make people look for their next Ford of a super site to hopefully get the car at near the real price.

Peter Cavellini.

22 March 2010

[quote tonym911]I'm no Ford apologist but their most important cars (the B, C and D-segment ones) are arguably better in just about every quantifiable sense – dynamics, space, style, even finish nowadays – than the 'premium' opposition.[/quote] I've not looked inside a new Ford for 12 months or so now, but their interiors seemed a joke to me. They seem to make the 'premium' models by supergluing bits of shiny plastic over the top of the existing trim in a none too subtle fashion. I've similarly not seen the inside of a new Vauxhall for 12 months, but they've always seemed much better at building no nonsense but pretty decent interiors, simply because they don't try too hard with the superglued bling.

22 March 2010

maybe they could make a ford ' bogus ' trim level, or if they are very clever a ford ' euro '.

www.KOOOLcr.com

 

22 March 2010

.............never have so many written so much and had such opinion about a story that never actually existed.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again
  • Vauxhall Insignia Country Tourer
    First Drive
    13 October 2017
    Off-road estate is now bigger, more spacious and available with torque-vectoring all-wheel drive, but is it enough to make its German rivals anxious?