The car was revealed at the 2016 Geneva motor show as part of a scheme to link Morgan’s history with that of the Selfridge’s department store, which opened the same year, 1909. An initial limited run of 19 cars was planned to begin in the third quarter of this year and would be sold exclusively through Selfridge’s, before the model went on general sale.
Morris said his company had taken the decision to shelve the EV3 because “our current EV powertrain supplier is no longer able to fulfil the project within the terms of the contract”.
Speaking for the aforementioned supplier, Surrey-based Frazer-Nash Energy Systems, managing director Noamaan Siddiqui said the deal had failed “for a number of contractual reasons”, while declaring that prototypes his company had built were “very promising”.
Morris insisted the EV3 is not dead, but will have to be re-evaluated. However, the company had learned from the experience, he said: “We had expected Frazer-Nash to deliver a turn-key powertrain for the EV3, but have since realised we need more EV know-how inside our Malvern headquarters. We are in the process of bolstering our EV team by bringing additional specialist resource in-house.”
More announcements about EV3 and other Morgan electric projects under development would be made “in due course”, Morris said.