Currently reading: 911 defies gloom as Porsche sales fall 16%

Signature sports car accounted for a quarter of struggling brand's sales in first half of 2026

Porsche sold 122,306 cars globally in the first six months of 2026, a 16% decline from the 146,391 moved in the same period last year, according to figures released by the German company today.

The drop reflects several converging factors, according to Porsche: the end of production for the 718 Boxster and 718 Cayman in October 2025, initial sales demand for the Macan Electric during the first half of 2025 and the removal of tax incentives for electrified cars in the US.