Robertson will be replaced at the start of 2018 by Pieter Nota, who leaves Philips for BMW

BMW’s head of sales and marketing, Ian Robertson, is to retire at the start of 2018 and will be replaced by Pieter Nota, who moves to the company from electronics firm Philips. 

The moves are effective from 1 January 2018, after which the current Philips chief marketing officer and executive vice-president for personal health will take up the role. 

Robertson has served as BMW’s head of sales and Brand BMW since 2008. He has been praised by BMW boss Norbert Reithofer, who said: “Even through challenging economic times, he [Robertson] enabled the continuous growth of the company by achieving one sales record after the other. I would like to thank him for his accomplishments and am pleased that he will remain with the company as a BMW Group ambassador for the UK, one of our most important markets and production locations.”

Robertson made headlines last year by speaking out about how far away 'true' autonomy is, saying it is much farther away than many believe.

Nota’s role at BMW will be his first in the car industry, having moved to Philips from skincare company Beiersdorf AG after a stint at Unilever in various executive roles. 

Harald Krüger, chairman of the board at BMW, said: “I am convinced that Pieter Nota’s proven track record in innovation and transformation will continue to lead our core Brand BMW and its products through the future of connected mobility.”

Read more: 

Aston Martin appoints former Ferrari innovation boss

Volvo appoints Henrik Green as new R&D vice president

Bugatti appoints former VW executive as head of development


McLaren Special Operations appoints Ansar Ali as managing director

Great British Women in the Car Industry - Executive

Our Verdict

BMW i3

BMW made waves with Europe’s first premium-brand compact EV, and continued development means the i3 keeps upping the ante

Join the debate


20 July 2017

How is this news? Is BMW going to tell us their change of catering manager next?

21 July 2017
abkq wrote:

How is this news?...

Well, he is fairly well known both within and outside the industry, although how anyone could do anything else other than "...achieving one sales record after the other" between 2008 and now is a mystery.

21 July 2017

Having just been burnt by BMW I have to say it's not the quality product they'd like you to beleive it is.   Sadly, repair costs were valued at more than the car was worth!   Full BMW seriving doesn't help you either.


VW at least kept their engines working, BMW just used inferior and unreliable parts and did the minimum for Europeans to get them out of warranty.   In the US same parts are warranted out to 10 years!


Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK