BMW’s head of sales and marketing, Ian Robertson, is to retire at the start of 2018 and will be replaced by Pieter Nota, who moves to the company from electronics firm Philips.
The moves are effective from 1 January 2018, after which the current Philips chief marketing officer and executive vice-president for personal health will take up the role.
Robertson has served as BMW’s head of sales and Brand BMW since 2008. He has been praised by BMW boss Norbert Reithofer, who said: “Even through challenging economic times, he [Robertson] enabled the continuous growth of the company by achieving one sales record after the other. I would like to thank him for his accomplishments and am pleased that he will remain with the company as a BMW Group ambassador for the UK, one of our most important markets and production locations.”
Robertson made headlines last year by speaking out about how far away 'true' autonomy is, saying it is much farther away than many believe.
Nota’s role at BMW will be his first in the car industry, having moved to Philips from skincare company Beiersdorf AG after a stint at Unilever in various executive roles.
Harald Krüger, chairman of the board at BMW, said: “I am convinced that Pieter Nota’s proven track record in innovation and transformation will continue to lead our core Brand BMW and its products through the future of connected mobility.”