Aston Martin Lagonda Ltd posted a pre-tax loss of £118.9 million in the first three months of this year, with sales falling by nearly half due to the impact of the Covid-19 crisis – but the firm insists the crucial new DBX SUV remains on track to go on sale this summer.
The British firm sold 578 cars from January until the end of March, a 45% drop from the 1057 in the same three months of 2019. Notably, the average selling price of each car was £98,000, compared with an average of £160,000 in 2019. The firm attributed that to not having any limited-run special models on sale in the quarter.
Aston was hit hard by coronvirus lockdowns in place in China and other Asian countries for much of January and February. Sales in the region were down 74%, with those in China falling by 86%.
In the UK, sales fell only 3%, due to the lockdown only beginning in late March. Notably, sales in the US were down by 57%, despite restrictions there only being introduced in March. Aston Martin chiefs attributed some of the total decline in sales to a planned step to reduce dealer stock to balance its supply and demand.
The fall in the number of cars sold and their asking price meant Aston’s first quarter revenue of £78.6m was 60% down on the same period in 2019. The pre-tax loss of £118.9m compares with a £17.3m loss in 2019.
During the first quarter, 93% of Aston’s dealer network was either forced to close or was limited in capacity, and production was suspended at all Aston factories during March. But the firm says all 18 dealers in China, and more than 15% worldwide, are now fully open.
During the quarter, a group led by billionaire Lance Stroll completed an investment in the firm that raised £536m in equity capital. As part of that deal, Stroll was named Aston’s new chairman.
Stroll said: “I am extremely pleased that DBX remains on track for deliveries in the summer and has a strong order book behind it extending into 2021. Based on these successful initial orders for DBX, we plan to unveil future derivatives starting from 2021.”