With demand for three-door cars waning, Alfa Romeo will instead focus on a new era of SUVs and sports cars

The Alfa Romeo Mito will be canned early next year as the brand makes way for a new era of SUVs and sports cars, Europe boss Roberta Zerbi has confirmed.

In June, Alfa Romeo’s parent company, Fiat Chrysler Automobiles, laid out a five-year plan for the Italian maker, which includes two new SUVs, a range-topping 8C sports car and a modern-day GTV, a four- seat coupé. The Mito did not feature in the plans but no more details were given.

Now, Zerbi has confirmed to Autocar that it will be withdrawn from sale by early next year. “Mito is a three-door and people are choosing more and more five-door cars,” she said.

Alfa Romeo brings back GTV and 8C

Zerbi added that previous buyers of the Mito would hopefully migrate into the Giulia or upcoming small SUV, which will sit below the Stelvio in its range.

She said the small SUV was the upcoming model she was most excited about: “This is the one that will allow us to talk to a wider audience, a younger audience of 30- to 40-year-olds.

“It can help fill the gap between the Giulietta and Stelvio. And people that bought a Mito in the last couple of years – people grow up, start having children [and need a bigger car].”

Zerbi confirmed that it won’t look like a smaller Stelvio, in the vein of Audi and its Russian-doll SUV styling, saying it will “look like a family [of cars]”.

She would not confirm when the small SUV will be launched but we expect to see it in the next two years.

Our Verdict

The Alfa Romeo Mito is a usable, fun package, even if its DNA drive modes can prove frustrating

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19

15 August 2018

Seems daft not to replace it, superminis are a huge market and buyers don't automatically move up to the next size car. 

15 August 2018

FCA see Fiat filling the small car need within their business and the existence of the Mito in Alfa showrooms makes it more difficult for them to move Alfa Romeo further upmarket.

This practice is well established, it's the reason small BMW's are called Mini's and sold out of different showrooms. Lexus/Toyota, Nissan/Infinity, VW/Audi.

15 August 2018

whilst the Mito has never been a strong seller, the Punto certainly has.

 

seems nuts to abandon this market, especially as they’ve always been pretty good at it.

 

maybe developing a new platform for just a smallish Fiat/Alfa is too expensive but couldn’t they use what’s under the Jeep Renegade as the basis for a new supermini?

15 August 2018

It's crazy not to have a supermini. Not everyone wants or needs an SUV type vehicle. The problem with the MiTo was Alfa trying to apply the 8c styling on every car. There should be more room for different looks on their cars.

17 August 2018
StuM82 wrote:

The problem with the MiTo was Alfa trying to apply the 8c styling on every car. There should be more room for different looks on their cars.

 

My point exactly. Someone somewhere in FCA got it wrong. Mito was a prime candidate to get the young buyer interested in Alfa Romeo. Instead it was made into a goppy looking car. 8C was successful in it's own right. Doesn't mean to apply it to all models.

15 August 2018

More justification for forcing me and loads of motorists like me to buy a 5 door car or an SUV when a three door model is the obvious choice. In the time I've had my present car the back seats have never been sat on, so anything five door is a waste of my money and an SUV is a lifestyle choice I can live without. Still, I can't wait for the BS trotted out by salespeople when I go to change my car next time to justify parting me from even more money.

15 August 2018
Riley 1.5 wrote:

More justification for forcing me and loads of motorists like me to buy a 5 door car or an SUV when a three door model is the obvious choice. In the time I've had my present car the back seats have never been sat on, so anything five door is a waste of my money and an SUV is a lifestyle choice I can live without. Still, I can't wait for the BS trotted out by salespeople when I go to change my car next time to justify parting me from even more money.

But would you still buy the 3-door if it cost more than the 5-door?With fewer 3-doors being sold, the issue for manufacturers is that the investment in the additional development and tooling costs for a 3-door cannot be repaid if they sell the 3-door at a lower price than the 5-door.

15 August 2018

... is a new Alfasud.  Half a century ago that car was affordable, well packaged, refined and above all the best car in its class to drive. If only the company had the ability, skill and investment to produce a similar landmark car today. But that's just dreaming. Another SUV then!

15 August 2018

I'm amused by the suggestion that the Mito's demise is driven by the market's preference for five-door cars in this sector.  The number of doors is very much the least of the car's shortcomings.  My sister-in-law has one and it is awful!

15 August 2018

I think a small 3 door hatch is exactly what should be at the bottom of the Alfa range, sadly not the Mito which has a poor chassis, and the wrong engines (even before we start on the divisive styling). Its a huge missed opportunity to replace this with something good, not another SUV

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