Firm’s Porsche 718 rival is dropped just six days after the GTV Coupe and new 8C were scrapped from plans
Felix Page Autocar writer
7 November 2019

Alfa Romeo has officially withdrawn its 4C sports car from sale just one week after it was revealed that the new GTV coupé and an 8C successor have been removed from the future product plan. 

An Alfa Romeo spokesperson was unavailable for comment, but the Porsche 718 Boxster rival now no longer appears on Alfa’s configurator and was absent from a list of current and future models shown at the firm’s third-quarter earnings report last week. 

The 4C has consistently struggled to secure a strong foothold in the unpredictable sports car market, selling just 421 units in Europe last year. That compares with  9943 Audi TTs and 8202 Porsche 718s sold in the same period.

Last week, Alfa Romeo boss Mike Manley told the company’s stakeholders that its future product portfolio has been “significantly scaled back, with a corresponding reduction in capital spending”. The removal of the 4C will make way for two new SUVs and refreshed versions of the Giulia saloon and Stelvio

The smaller of the two new SUVs, the Tonale, has been designed as a means of entering the competitive and highly profitable compact SUV market. It will take its power from a hybrid system shared with its Jeep Renegade platform partner and be priced to compete with the Audi Q3 and BMW X1

There has been no suggestion that a new partnership between Alfa’s parent company FCA and French automotive giant PSA could foster further sports car development, making it unlikely that a replacement for the 4C will appear any time soon. 

The new alliance is the fourth-largest car-making group in the world, but new CEO Carlos Tavares is known for bringing in drastic cost-cutting measures to improve profitability. 

Our Verdict

Alfa Romeo 4C Spider

Alfa's niche coupé now comes as a convertible, and while it still lacks the road refinement of a Porsche or the engagement of a Lotus, it delivers on track

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Comments
17

7 November 2019

Decision time: Either become an SUV company or flounder from crisis to crisis with ever decreasing sales figures.  MiTo should never have been built as it just dragged the name down, Giulelitta should have been more upmarket and been an A3 competitor instead it was alllowed to die a painful death of under investment, and, the Guila sales are on a death slide whilst managerment watch on.

It's seems FIAT have decided to just move onto the next market when they begin to fall behind.  There's only so long you can chase the leaders! 

GZ

7 November 2019

Mistake, No 4C, No 8C, No GTV...what next..No Alfa? Alfa needs these cars to make them different and more.

7 November 2019

4c has been around a while so dropping it isnt a great shock, and it is surely more a Lotus Elise competitor rather than the Germans mentioned in the text. Also, it was too expensive, didnt look special enough, was a coupe only, and had the wrong gearbox. 

Its a shame that they wont try again, but i cant blame people who bought something else.

The new Alpine is a similar car, but better (except for the same gearbox mistake). I hope that does rather better

7 November 2019

There is no good car news these days. 

 

When it has come to Alfa focusing on SUVs, you know it is all over.  

 

I feel truly sorry for the people trapped in this tragedy.  

7 November 2019

Not stunning that they're dropping the 4C given its reception (it's inexcusable that they didn't set it up better given its ingredients), but EXTREMELY SAD that they plan to "focus on SUVs." I own a 2018 Giulia, and it's superb. Just as Alfa was finally making some truly great and genuinely competitive cars (and the Stelvio), this happens. A crying shame.

7 November 2019

..of the Samaritans. Definately needed to stop Alfa Romeo commiting themselves to history. 

Any idiot can launch an SUV these days, but to expect a Renegade based one to compete with Audi or BMW is the height of insanity. Its sibling the 500x cannot compete at the bottom end of the market. Truly, they have lost it.

Have FCA ever employed a car guy in the last thirty years, or they dominated by MBA qualified accountants who mistake cars for washing machines.

7 November 2019

..of the Samaritans. Definately needed to stop Alfa Romeo commiting themselves to history. 

Any idiot can launch an SUV these days, but to expect a Renegade based one to compete with Audi or BMW is the height of insanity. Its sibling the 500x cannot compete at the bottom end of the market. Truly, they have lost it.

Have FCA ever employed a car guy in the last thirty years, or they dominated by MBA qualified accountants who mistake cars for washing machines.

7 November 2019

Drop 3 sports cars and launch a re-bodied Jeep SUV - not good.  Has Alfa learnt nothing from all those years of re-bodied Fiats?  Obviously not or using a Jeep platform wouldn't have got off the drawing board.  Priced to compete with Audi & BMW, but can't see it matching them in terms of 'premium' characteristics.  And I can't see any platform synergies with PSA that might help Alfa either.   Oh dear.

7 November 2019

no doubt it had a decent engine, but it wasn't the Busso V6.

FM8

7 November 2019
Sell it to VW. At least it'll get the brand management it deserves, even if it succumbs to all assimilating production strategy.

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