Looking back at AMG’s quiet 1982 UK debut

The UK arrival of AMG in the autumn of 1982 was low-key. Strattons of Wilmslow, Cheshire, became the sole concessionaire, and Autocar dedicated just 50 words to it, buried in the data section, soberly calling AMG “a German styling and tuning firm who produce customizing and performance modifications for Mercedes-Benz cars”.

We had actually already had our first taste of Affalterbach that year: a 500 SEC from Duncan Hamilton & Co, a dealer in Bagshot, Surrey, that sold body and mechanical parts made by various German aftermarket firms, also including Rial (wheels) and Koni (suspension).

With anodised chromework, body-coloured alloys, lowered and beefed-up suspension, side skirts, a chin spoiler and a bootlid spoiler (not to forget an AMG boot badge – £15), the big coupé looked “low, mean and purposeful” in bronze.

Very pleasant to drive too: “The handling was a noticeable improvement. It just ignored corners, exhibiting far less body roll than the standard car and holding on much tighter on its Goodyear NCTs without sacrificing too much of its luxury car ride.” But it wasn’t until 1989 that we really understood AMG, thanks to a six-cylinder 300 CE coupé from Strattons.

By this point, the Affalterbach independent was closely integrated with Mercedes, having “access to vital technical information and a staff of 120 who make full use of AMG’s modern and impressive technical facilities”, which included CNC machines for fabricating bespoke cylinder heads, a wind tunnel and a computerised test facility with a dynamometer.

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However, the conversion of UK customers’ cars was still done by Strattons: “Engines are supplied complete but bodywork, trim and suspension are executed in-house.”